How to Join
the Fashion Spot / Visualizing Fashion / Ad Campaigns
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
15-03-2010
  1
tfs star
 
Riseup's Avatar
 
Join Date: Mar 2010
Location: the world!!!
Gender: homme
Posts: 1,665
Lancôme 75th Anniversary : Arlenis Sosa by Mario Testino


FRANCE. Lancôme is to reveal a new image this year, to celebrate its 75th birthday. The new advertising campaign, shot by Mario Testino, aims to affirm Lancôme’s fundamental values while giving the brand a new direction.

The Lancôme philosophy remains “to reveal, accompany and elevate women to help them flourish, regardless of age, style or skin colour”. To convey this, Testino has juxtaposed the various brand ambassadors Kate Winslet, Elettra Wiedemann, Inès Sastre and Arlenis Sosa next to a luscious Lancôme rose – the brand’s emblem for the past 75 years.

The new campaign also aims to re-anchor the origins of Lancôme as beauty à la française. All of the brand ambassadors are photographed against French backgrounds (Paris views by day and by night, or Parisian interiors). The brand name Lancôme Paris also features strongly.

In other news, Lancôme has confirmed that Oscar-winning actress Julia Roberts will join its stable of brand ambassadors. It is the first time Roberts has associated her name with a major beauty brand.

“Our objective is simple: make Lancôme the most beautiful brand in the world,” explained Youcef Nabi, President of Lancôme International. “More than ever we want beauty to be at the very centre of the brand and give it even more meaning through new visuals, new concepts and new commitments to the world. Lancôme is and must remain a brand consistently seeking out beauty, sense and resonance.”

She continued: “With this campaign, we wanted to affirm the fundamental values of Lancôme and show optimism and harmony. Nothing shocking, transgressive or authoritative. Nothing dark or sad. Only the beautiful, the kind and the good and a lot of light.”

moodiereport.com/document.php?c_id=33&doc_id=23544
[/RIGHT][/CENTER][/RIGHT][/LEFT]
------------------------------
Beautyisdiverse/Tiffany


Last edited by Riseup; 15-03-2010 at 03:53 PM.
  Reply With Quote
 
15-03-2010
  2
trendsetter
 
BeautyisDiverse's Avatar
 
Join Date: Dec 2009
Location: Toronto
Gender: femme
Posts: 1,003
Love the intensity in her eyes.

  Reply With Quote
15-03-2010
  3
tfs star
 
Riseup's Avatar
 
Join Date: Mar 2010
Location: the world!!!
Gender: homme
Posts: 1,665
^^ mee too...although i would've prefered less photoshop, but then again what beauty campaign isn't highly photoshoped?....other than that i love it, she has such a natural glow!!..

  Reply With Quote
15-03-2010
  4
V.I.P.
 
TREVOFASHIONISTO's Avatar
 
Join Date: Jun 2008
Location: N.Y.C.
Gender: homme
Posts: 13,943
wow this is stunning

__________________
Daria W.Maryna.Natasha.Sasha.Snejana
Malaika.Irene.Mijo.Cindy.Imaan
  Reply With Quote
15-03-2010
  5
fashion icon
 
Join Date: Jan 2009
Location: Nantes
Gender: homme
Posts: 3,015
beautiful eyes ! great colors

  Reply With Quote
15-03-2010
  6
███████████████
 
testinofan's Avatar
 
Join Date: Aug 2004
Location: Paris
Gender: homme
Posts: 7,193
Nice, great eyes

  Reply With Quote
15-03-2010
  7
V.I.P.
 
Elfinkova's Avatar
 
Join Date: Feb 2009
Location: Los Angeles
Gender: homme
Posts: 5,753
Gorgeous!

  Reply With Quote
15-03-2010
  8
V.I.P.
 
fantastical's Avatar
 
Join Date: Oct 2009
Location: the moon
Gender: femme
Posts: 5,172
I still can't get enough of this picture. I just love her eyes and testino really captured that strength and yet softness at the same time adore!

Status: Online
 
Reply With Quote
15-03-2010
  9
V.I.P.
 
Kanna's Avatar
 
Join Date: May 2005
Location: Seoul
Gender: femme
Posts: 11,180
That's so beautiful!

__________________
Don't show your agony
Your enemy is gloating
  Reply With Quote
15-03-2010
  10
fashion elite
 
Join Date: Nov 2009
Location: moj srce je u Hrvatskoj.
Gender: femme
Posts: 3,038
SO DAMN PHOTOSHOPPED!
But wonderful for Arlenis!

  Reply With Quote
16-03-2010
  11
V.I.P.
 
burbuja8910's Avatar
 
Join Date: Apr 2008
Location: Mexico City
Gender: femme
Posts: 24,063
Beautiful.

Status: Online
 
Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
75th, anniversary, arlenis, lancôme, mario, sosa, testino
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 05:52 PM.
Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2014 All rights reserved.