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Old 17-12-2009   #1
The future is stupid

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Lanvin S/S 2010 : Jamie Bochert by Steven Meisel
source | wwd.com



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IN MOTION: Fashion ad campaigns have recently been loaded with prostrate models. “I thought maybe we need a bit of action,” said Lanvin’s artistic director, Alber Elbaz. Cue the French house’s women’s spring-summer advertising, shot by Steven Meisel and featuring Jamie Bochert in one heck of hurry, rushing down a corridor in a New York studio. “She moved so fast, even the chandelier was moving with her,” Elbaz said. Bochert was fully qualified for the fast-forward campaign, as Elbaz related that the model recently pursued a purse snatcher for 12 blocks in Brooklyn — and reclaimed her bag from the thief. “That’s the kind of girl I like,” Elbaz said.

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Old 17-12-2009   #2
front row

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oh good, we can't see her face

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Old 17-12-2009   #3
backstage pass

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OMG!!!!
I love it, i love it, i love it!!!!
The dresses look fantastic ....
and the fact that you can't see her face makes it better

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Old 17-12-2009   #4
Oh Yeah!

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Seriously though, I like it. That purse snatching story is funny!

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Old 17-12-2009   #5
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I like it. Much better than last season

 
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Old 18-12-2009   #6
F▲SHIØN MØNS†ER

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mmmm i rhink the FW2009 are much better the dresed are really grerat but the canpaing are stupid and very fake the photoshop speciality the shades the true no like me
 
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Old 18-12-2009   #7
Mr. Magic

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Mindblowing as the pictures implied.

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Old 18-12-2009   #8
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Originally Posted by 112fan View Post
oh good, we can't see her face
THANK GOD we can't! whew!

 
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Old 18-12-2009   #9
oh! darling

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Absolutely phenomenal. This is a stand out advertisement. This is what will get people's attention.

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Old 18-12-2009   #10
backstage pass

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Amazing! love it.
 
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Old 18-12-2009   #11
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The clothes look great, but this literally could have been modeled by anyone so why Jaime??
 
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Old 18-12-2009   #12
V.I.P.

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I absolutely love it! It turned out phenomenal!
I only wish they would've used an Egyptian theme, but it's great either way.
 
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Old 18-12-2009   #13
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This campaign falls flat compared to the AW09 one.At least the focus is on the clothes.
 
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Old 18-12-2009   #14
V.I.P.

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Wow that is such a huge downgrade from all the recent fantastic Lanvin campaigns. Yikes.

Lol at the no face thing obv.

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Old 18-12-2009   #15
V.I.P.

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Wow that is such a huge downgrade from all the recent fantastic Lanvin campaigns. Yikes.

Lol at the no face thing obv.

 
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