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29-07-2009
  1
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London Fog F/W 09.10 : Gisele BŁndchen by Nino MuŮoz
source | wwd.com



Quote:
PREGNANT, SORT OF: London Fog is amping up its image for fall with an ad campaign featuring Gisele BŁndchen ó but not her baby bump. In the ads, BŁndchen strikes a seductive pose in nothing but a trenchcoat. The campaign was shot a few weeks ago and the images revealed BŁndchenís pregnancy, but her visible baby bump has been retouched out of the campaign to ďrespect her privacy,Ē said chief marketing officer Dari Marder, who works for London Fog parent company Iconix Brand Group. BŁndchen had previously appeared in ads for Rampage ó also an Iconix brand ó and was slated to do another campaign but, for a few reasons, including her pregnancy, she will now appear in ads for London Fog instead ó in a trenchcoat rather than tight-fitting jeans. Marder said the media buy is up a little versus last fall to maximize BŁndchenís presence in the campaign. The ads, which were shot by photographer Nino MuŮoz in West Hollywood, will break in October magazines such as Glamour, Elle, Cosmopolitan and Vogue.

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29-07-2009
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Oh wow, I didn't know London Fog was still in business. I guess this campaign with Giselle gets that fact straightened away.

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29-07-2009
  3
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Never heard of London Fog. But Gisele looks nice.

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29-07-2009
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Never heard of 'em either, but I like the ad!

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29-07-2009
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Gisele looks so great.


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Originally Posted by CharlottefromCA View Post
Oh wow, I didn't know London Fog was still in business.
Yeah, it's surprising.

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29-07-2009
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London Fog

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29-07-2009
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Great, thanks MMA & fashionmag.

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29-07-2009
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the 3 picture remember me to Stephanie Seymour in Valentino SS09

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29-07-2009
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Now that's how you wear a Trench.

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29-07-2009
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someone's nekkid and workin her hair

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29-07-2009
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How can anyone afford Gisele at this time?

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29-07-2009
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when Giselle stands between your brand being forgotten or not, i think a lot of brands would opt FOR Giselle. at least she's generating press, compared to all those Natashas, Anjas, Annas, etc.

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29-07-2009
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from fashionolgie.com

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29-07-2009
  14
she's got the look
 
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Nice but boring.

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29-07-2009
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great job Gisele!!

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