Longchamp S/S 09 : Kate Moss and Sasha Pivovarova by Mert and Marcus

Ed.. · 15-12-2008

Quote:

CLOTHES CALL: Longchamp’s next campaign shines the spotlight on the leather goods house’s burgeoning women’s ready-to-wear line – along with those covetable bags. Shot in Los Angeles by Mert Alas and Marcus Piggot, the striking photo series features Kate Moss and Sasha Pivovarova against a retro green wall dressed in pieces from its 12-piece spring collection. Focused on outerwear, the line ranges from a silk and cotton blouse to a sporty linen trench in the house’s iconic LM horse print. “The ideas is to create key items you can mix with everything,” said Sophie Delafontaine, Longchamps’ artistic director. Codes from the house’s leather goods lines surface across the designs, distributed in Longchamp’s 100 doors worldwide, such as bamboo toggles and leather trims.
While some previous campaigns have shown Moss in her birthday suit, with only a large Longchamp bag for modesty, Longchamp’s spring take resembles classic fashion editorial. “Today, handbags have become so much a part of the fashion world,” said managing director Jean Cassegrain, “It’s important we have a line of ready-to-wear to express our fashion personality.” He noted, however, that clothing represents less than 5 percent of its business. The campaign breaks in a range of February glossies, with no change in budgets versus the first half of 2007. “We are lucky to be a fully family-owned business. When we talk of a timeline it’s not in terms of the next quarter, but [rather] a long-term view,” said Cassegrain. Coming in January is a “making of” movie about the campaign for the Longchamp Web site, which receives more than 300,000 monthly hits. WWD.

Gorgeous...

Miss Dalloway · 15-12-2008

Oh my God!!!!!!!!!!!!!!

This is STUNNING, love the colours and the chemistry between them, and the second pose is so hot, they look like sisters, just brilliant.

Thanks Ed for posting.

The.Rock.Inc. · 15-12-2008

love the pairing... it's cheekbones vs cheekbones!

**Mr-Dale** · 15-12-2008

Wow this is great....perfect casting. And I love their hair!

mackos · 15-12-2008

Brilliant! They both look gorgeus plus I love the colours

~lainey~ · 15-12-2008

WHOOO!!! this is AMAZING!!! ON FIRE!!!

thanks Ed

mikel · 15-12-2008

Really good.

TraiT · 15-12-2008

AMAZING! Mert and marcus are really versitile! With bold colours as always, but the slight vintage photography/photoshop skills attributes so much to the amazing-ness!

LOVE LOVE the second pic, hot lesbian action there! But sasha looks a little different don't you guys think?

TREVOFASHIONISTO · 15-12-2008

stunning..it looks vintage
i love the colors..the models
its a 10 out of 10 for me
the 2nd shot is my fav

**Luxx** · 15-12-2008

Isn't it great that good, completely unexpected casting can still blow our minds like this?

agneslo · 15-12-2008

WOW!!

this is absolutely fantasic!!! the lighting there is brilliant!!!!

Sabrina · 15-12-2008

Ohhhhh.... fantastic! The girls look beautiful and the chemistry is amazing. I am surprised it took casting people so long to put them together.

MyNameIs · 15-12-2008

I wasn't sure how they would work together, but this is great. Very nice.

**dior_couture1245** · 15-12-2008

SOOOOOOOO good!!!

stefanelle · 15-12-2008

It's absolutely amazing! I thought it'll be great but I haven't expected anything as gorgeous as this. The second ad is especially great. Love the green color and Kate's and Sasha's lips, hair and cheekbones. Work totally perfect together

15-12-2008	#2
Miss Dalloway V.I.P. Profile: Gender: femme Posts: 18,609	Oh my God!!!!!!!!!!!!!! This is STUNNING, love the colours and the chemistry between them, and the second pose is so hot, they look like sisters, just brilliant. Thanks Ed for posting. __________________ “We don’t call them shoots here. We don’t shoot people. It’s really a love affair.” - Irving Penn
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15-12-2008	#3
The.Rock.Inc. trendsetter Profile: Location: Singapore/GZ,PRC Gender: femme Posts: 1,344	love the pairing... it's cheekbones vs cheekbones! __________________ twitter
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15-12-2008	#4
Mr-Dale Unveil Yourself.... Profile: Mod Squad Member Location: The Netherlands Gender: homme Posts: 13,754	Wow this is great....perfect casting. And I love their hair! __________________ If it's already been done, undo it....
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15-12-2008	#5
mackos Parisien Profile: Location: Somewhere between waking and sleeping Gender: homme Posts: 6,659	Brilliant! They both look gorgeus plus I love the colours __________________ How does music fit the clothes? It doesn't fit. It lifts the clothes into a selected world - Frédéric Sanchez
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15-12-2008	#6
~lainey~ backstage pass Profile: Gender: femme Posts: 904	WHOOO!!! this is AMAZING!!! ON FIRE!!! thanks Ed
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15-12-2008	#7
mikel V.I.P. Profile: Gender: homme Posts: 18,305 Status: Online	Really good. __________________ "Who knew this supposedly blank generation of Sashas, Lilys, and Cocos had it in them to act up like a bunch of old-school supermodels?" -Sarah Mower-
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15-12-2008	#8
TraiT backstage pass Profile: Location: Singapore Gender: homme Posts: 636	AMAZING! Mert and marcus are really versitile! With bold colours as always, but the slight vintage photography/photoshop skills attributes so much to the amazing-ness! LOVE LOVE the second pic, hot lesbian action there! But sasha looks a little different don't you guys think? __________________ TraiT - Blog
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15-12-2008	#9
TREVOFASHIONISTO V.I.P. Profile: Location: N.Y.C..where models play Gender: homme Posts: 3,709	stunning..it looks vintage i love the colors..the models its a 10 out of 10 for me the 2nd shot is my fav __________________ It's more than just fashion..its me http://trevofashionisto.blogspot.com/
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15-12-2008	#10
Luxx disgusted. revolted. Profile: Mod Squad Member Location: NYC Gender: femme Posts: 5,749	Isn't it great that good, completely unexpected casting can still blow our minds like this? __________________ "I have grown tired of apologising for being in this profession. I know that clothes are not important, that I am not changing society." - Miuccia Prada *SANS ARTIFICE.COM* - Fashion Without Fakery
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15-12-2008	#11
agneslo fashion elite Profile: Location: Hong kong Gender: femme Posts: 2,793	WOW!! this is absolutely fantasic!!! the lighting there is brilliant!!!! __________________ Hana Gemma Daiane Lily D Tanya Sasha Jeisa Stam Coco Blog
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15-12-2008	#12
Sabrina backstage pass Profile: Gender: femme Posts: 841	Ohhhhh.... fantastic! The girls look beautiful and the chemistry is amazing. I am surprised it took casting people so long to put them together.
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15-12-2008	#13
MyNameIs V.I.P. Profile: Posts: 5,720	I wasn't sure how they would work together, but this is great. Very nice. __________________ SNEJANA ONOPKA *Alisa Matviychuk Natalia Chabanenko * Maryna Linchuk * Natasha Poly * Viktoriya Sasonkina**
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15-12-2008	#14
dior_couture1245 Christian Lacroix Forever Profile: Mod Squad Member Location: NY Gender: homme Posts: 5,361	SOOOOOOOO good!!! __________________ "DIOR, NOT WAR!" - My motto
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15-12-2008	#15
stefanelle V.I.P. Profile: Location: Poland Gender: femme Posts: 4,100	It's absolutely amazing! I thought it'll be great but I haven't expected anything as gorgeous as this. The second ad is especially great. Love the green color and Kate's and Sasha's lips, hair and cheekbones. Work totally perfect together __________________ Stop wherever you find yourself.
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