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12-12-2012
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Longchamp S/S 2013 : Coco Rocha


facebook / Coco Rocha

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12-12-2012
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Love the composition. I like how her movement complements the flowing lines of the building.

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12-12-2012
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^ Well described.

Slick, neat and vivid. Love it.

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12-12-2012
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Coco is perfect for Longchamp!

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12-12-2012
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Longchamp campaign:
Coco Rocha with her mouth open in a different location.

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12-12-2012
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^ Considering she's looking at her watch because she's in a hurry to catch a plane (or pick someone up or whatever you do at an airport) I don't think the open mouth is that unnatural looking in this case.

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12-12-2012
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Quote:
Originally Posted by mikel View Post
Love the composition. I like how her movement complements the flowing lines of the building.
I agree.
The Longchamp campaigns of the last few seasons give me such a happy feeling, and I don't even like Coco.

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12-12-2012
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Quote:
Originally Posted by mikel View Post
Love the composition. I like how her movement complements the flowing lines of the building.
me too

overall, it reads 'charming'

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12-12-2012
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I don't get why so many people have an issue with her mouth. Especially, in this case, it looks very natural. Maybe they're looking for a reason to hate her?
Anyway, Longchamp has produced some amazing campaigns with Coco and this one is no exception. I love her energy and movement. The composition is striking and overall it gives a cheerful, happy feeling. Looking forward to seeing more!

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12-12-2012
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Quote:
Originally Posted by jmrmartinho View Post
Longchamp campaign:
Coco Rocha with her mouth open in a different location.
I sometimes get sick of her mouth-opening expressions, but in this case it works well, IMO. In fact, she often looks more natural doing so.

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12-12-2012
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This looks really good.

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12-12-2012
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Longchamp is very consistent with their beautiful campaigns!

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12-12-2012
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Meh, I could take or leave this. I just cannot help but to think what Longchamp adverts used to be like.. to this catalogue-y aesthetics that has dominated their last few ads. I don't know whether Coco has been stereotyped on me, but this reminds me of American Vogue circa 2005.

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12-12-2012
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love the 60s feel in it

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13-12-2012
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Quote:
Originally Posted by jmrmartinho View Post
Longchamp campaign:
Coco Rocha with her mouth open in a different location.

I completely agree. We will see what other ADS pop up.

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