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14-12-2007
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Louis Vuitton S/S 2008 : Top Models by Mert Alas and Marcus Piggot


“I thought the idea of hot chicks and cars was really cool - and very Richard Prince,” said Vuitton creative director Marc Jacobs to WWD. And that’s what the Louis Vuitton spring 2008 advertising campaign was drenched in - colour, cars and supermodels.
The supermodels in question are Stephanie Seymour and Eva Herzigova are slated to break in February magazines, followed by Naomi Campbell, Claudia Schiffer, Angela Lindvall and Natalia Vodianova in subsequent months, each with their own candy-colored cars and handbags.
“It is kind of groundbreaking to have six of the supermodels together,” said Antoine Arnault, Vuitton’s director of communications, adding that, “if [Jacobs] was managing the budget, he would have even taken 12.”

The campaign was photographed by Mert Alas and Marcus Piggot with Richard Prince volunteering his 1970 Dodge Challenger for the shoot.
Watch out for a “making of” film like the Gucci, Vuitton enlisted Zoe Cassavetes to create the short which was shot in London. A teaser will debut on Style.com starting Dec. 20, with the full video appearing on the site and at louisvuitton.com on Dec. 28.

sassybella

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Last edited by miss_nyc; 14-12-2007 at 04:16 AM.
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14-12-2007
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So no Kate Moss.(I remember someone said she would be featured in the campaign, too)

I don't know whether I like it or not, cars and supermodels Wait to see the other three girls.

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14-12-2007
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YAY! No Kate Moss, that made me happy, and made me love this campaign @_@

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14-12-2007
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Quote:
Originally Posted by miss_nyc View Post
Stephanie Seymour and Eva Herzigova are slated to break in February magazines, followed by The supermodels in question are Naomi Campbell, Claudia Schiffer, Angela Lindvall and Natalia Vodianova
So moderators, change the title to Louis Vuitton S/S 08 : Angela L, Claudia S, Eva H, Naomi C, Natalia V and Stephanie S by Mert & Marcus

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Last edited by xPedro; 14-12-2007 at 05:57 AM.
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14-12-2007
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i actually kind of like how this came out...

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14-12-2007
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me too ^ I thought it was going to be awful

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14-12-2007
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dear mert and marcus,

this looks rather like the miu miu ads from 2 years ago.
what gives?
sincerely,

baddabling


joking , but...

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14-12-2007
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Me likey alot...........very colourful and looking forward to seeing the other pics.:p

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14-12-2007
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It looks cool, but somehow I'm dissapointed, I want a full blown nurse group shot!, I expected more and M&M's style is getting soo repetitive.

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14-12-2007
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They look fun. Colorful. But I'm not super thrilled about them.

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14-12-2007
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I really like it and can't wait to see it in print.

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14-12-2007
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i love this!!!! very rich in colour!!! and definitely eye-catching!!!

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14-12-2007
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it's always the same with M&M's LV ads. Girls lying down with bags.

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14-12-2007
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i like LV good colors

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14-12-2007
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looks very cool!
but this models looks very old!!

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