Maggie Gyllenhaal for Agent Provocateur

[softgrey]

this only begs the question..

why didn't they do this sooner...?
such a FANTASTIC bit of casting...!!!...

...

[Bel]

I only like the first. Notice you can't see much of her face in that one.

[Trista]

Not the first person I would expect to front a large lingerie campaign, but the shots are gorgeous. I have to agree with softgrey on this one. Love it!

[skinny_boho]

I like Maggie G. as an actress (a lot) but I don't like her AP camapign too... I don't think she exudes the kind of sex appeal AP wants to promote.
It feels like this ads are trying to resume her Secretary time.

[Manuva]

I really like this campaign! I maybe the only one but I found Kate's campaign so, tacky. It just looked like any other lingerie campaign.

[tigerrouge]

Yes, I got the UK Times 'Style' supplement on Sunday that ran with this on the cover, and suggested that the choice was designed to appeal to women's sexual fantasies about other women.

“We’ve always been mindful to create a brand that appeals to both men and women,” says Serena Rees, the co-founder of Agent Provocateur. And so they have. These pictures acknowledge the fact that girls fancy girls.

"Doing It For The Girls: - full article:
http://women.timesonline.co.uk/tol/l...cle2334701.ece

[MicheleIman]

I like it. The first time I heard about it I was very scared to see the results but she looks stunning! She looks like a pinup!

[wheneveriwakeup]

I think she looks lovely, esp. since her face and overall disposition are of the noir/vamp variety. I only wish her hair was still styled in that wonderful little bob which favored her so well.

[alix*]

No no no noo...
Am I the only one who doesn't like these!?

[skinny_boho]

^ No!

[Glittery_Bug]

I think Eva Green would have better suited the vibe they are going for in these photos.

[alix*]

^ That is very true.
And she's got a great figure too

[Fabulyss]

The lighting is terrible, it looks like a low budget porno (though with AP maybe that was the look they were going for?). I feel like they could have done a lot more with this, it needs to be less blatant and obvious and a bit more sultry/mysterious. I do like the bathtub one though.

I suppose Maggie is more suitable than Kate though - Kate's videos made me laugh

[brokenenglish]

Originally Posted by Manuva

I really like this campaign! I maybe the only one but I found Kate's campaign so, tacky. It just looked like any other lingerie campaign.

Me too...
and I love Kate.
I think Maggie is a much better choice....
it's a bit risque to see her like this....
( if you don't watch her movies esp.)....
Kate in lingere is an everyday occurance it seems.

[gr77]

Originally Posted by Glittery_Bug

I think Eva Green would have better suited the vibe they are going for in these photos.

I agree.
Maggie is not the right girl for these ads.I love her as an actress but she looks laughable here and not sexy at all.

But I doubt anyone can match Kate's sexiness in her AP ads!!