The images are minimalist, chic and refined. And play with a new approach to urban reality. Just like the creations by Maison Martin Margiela. We are referring to the advertising campaign for the capsule collection that MMM has designed for H&M that will hit 230 stores around the world on 15th November.
Vogue.it gives you a little foretaste of the campaign, shot in Paris in July. Both the images and the campaign video – that illustrate both the menswear and the womenswear collection – were realized by Sam Taylor-Johnson, with Markus Kiersztan as the campaign creative director. The styling is by Sabina Schreder.