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07-09-2010
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Marc Jacobs 'Daisy' Fragrance : Ondria Hardin by Juergen Teller
Has Irina Kulikova's reign as the Daisy queen finally come to a close? Here, Frida Gustavvson and Sophie are lensed by Marc Jacobs regular Juergen Teller.


Scanned by me from US Glamour October 2010

I am not sure if this will turn into a long-running, multi-season campaign (ŕ la Irina's) or if it's just for F/W 2010. If anyone has additional information it would be greatly appreciated.

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07-09-2010
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I love it, very clean and soft

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07-09-2010
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it's gorgeous! i love how the models transmit happiness and joy...the photography, although not my cup of tea, is really good here! the bottle is so gorgeous on the ad. this campaign is really nice!

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08-09-2010
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Nice, but personally, I would have preferred Sophie Srej and Jac together. I'm not a fan of Frida for anything Marc Jacobs.

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08-09-2010
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^i highly disagree. as monika does a have a more high fashion look than frida, both girls are both very beautiful. but frida just has the happy vibe going on here and it works for me. i love this campaign even more than the last one and the scent is great as well. even juergen's photography captivates me in this. =]

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08-09-2010
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Love this! Amazing ad!

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08-09-2010
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Love it. it has a vintage feel to it. But so fresh and cute.

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08-09-2010
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Frida and Sophie!

Loved irina but this one is also so cute and dreamy, love it!!!!!!!

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08-09-2010
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This is exactly how I feel when I'm wearing it. I feel girly, down to earth and free..

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08-09-2010
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I'm really glad Sophie got this! This is very pretty and youthful.

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30-09-2010
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Marc Jacobs Daisy's Fall 2011 Ad Campaign - Behind the Scenes at the Photo Shoot



The fresh and feminine world of Marc Jacobs' Daisy is perfectly captured in a new ad campaign photographed by his longtime collaborator, German photographer Juergen Teller.
The new ad launched in the October magazines and will appear on the company's website beginning October 1st, but we've got behind-the-scenes shots of models Frida Gustavsson and Sophie Srej frolicking among the daisies.
Set in the lush fields of Spain, the whimsical images are meant to tell the story of two enchanting girls who spend their days soaking up the sun and fresh air.
The models, armed with rosy cheeks, wind-whipped hair and flowing white dresses -- along with the occasional umbrella -- depict the playful, free-spirited nature of Daisy, a bright, floral fragrance that captures the happy essence of its namesake with sparkling notes of Strawberry, Ruby Red Grapefruit, Gardenia, Jasmine, and a vintage touch of Violet.
Daisy, which first launched in 2007, sits alongside Lola, the men's fragrance Bang, and the Marc Jacobs collection fragrances in the brand's scent portfolio. Gustavsson and Srej replace model Irina Kulikova, who's been the face of Daisy since its launch three years ago.


stylelist.com

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Last edited by Bulgakova; 30-09-2010 at 05:15 AM.
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01-10-2010
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It looks nice.

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01-12-2011
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01-12-2011
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i like Irina´s best but this one is cool too

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04-12-2011
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I love the video! It's so cute.

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1011, daisy, f or w, fragrance, frida, gustavsson, hardin, jacobs, juergen, marc, ondria, sophie, srej, teller
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