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06-04-2012
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Mr. Magic
 
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Marc Jacobs "Dot" Fragrance : Codie Young by Juergen Teller
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File Type: jpg marc-jacobs-dot02.jpg (100.9 KB, 49 views)

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06-04-2012
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I wonder if people even notice when a new Marc Jacobs fragrance is out when every ad campaign for every one of them always looks the same.
I adore Codie and she looks great but this whole child-looking model/actress awkwardly holding up a perfume bottle concept, shot by Teller, is so tiring.

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06-04-2012
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I find it is a lovely ad. Very summery and calm. Codie is a nice choice for this.

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06-04-2012
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Im so happy for Codie. I actualy like this one, but I agree it looks always the same.

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06-04-2012
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at least the circular crop of the image is a bit different though, right?

I agree though... would love for Marc to get a different look, but I think Juergen Teller kind of fits with his grungy past...

His stuff could really be shown off in such a different, more appealing way though.
Very rarely do I see a Marc Jacobs ad and think, "I want that"

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06-04-2012
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wow, he is really pumping out the fragrances fast!

i've noticed that a lot of his other fragrances ie. bang, the seasonal splashes, lola, daisy etc. are now all at discount stores in the US now.

i wonder if this fragrance is aimed at the junior set.

at least, this ad is better than the bang ad.

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06-04-2012
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I love every single Marc Jacobs campaigns, probably because I love Teller's aesthetic. Yes it does look the same but its still lovely and im happy for Codie!

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06-04-2012
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I think the campaign has achieved what it's supposed to. The bottle is very interesting, and it makes me want to smell what's inside. That's the point of selling a fragrance, right?

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06-04-2012
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Psylocke, you said exactly what I think.

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06-04-2012
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i think this is so lovely, and the bottle makes me want to smell it

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06-04-2012
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Quote:
Originally Posted by Psylocke View Post
I wonder if people even notice when a new Marc Jacobs fragrance is out when every ad campaign for every one of them always looks the same.
I adore Codie and she looks great but this whole child-looking model/actress awkwardly holding up a perfume bottle concept, shot by Teller, is so tiring.

i agree all very similar in terms of concept, casting and photography

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07-04-2012
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i think this is far more interesting because of Codie's eyes. she is so innocently haunting in this shot. im sold

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08-04-2012
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Codies eyes are so piercing. Typical Teller but for me it always works for Marc Jacobs, even with the (almost too) simple posing.

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15-08-2012
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16-09-2012
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I think the ad is gorgeous. I adore the name and the bottle. I can't wait to see what this smells like. Thanks a lot for the pictures.

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