Marc Jacobs On Why He'd Rather Put Celebs In His Ads Than Models - Page 4

StyleIsInUs · 01-07-2005

Quote:

Originally Posted by kimair

he'd rather use celebs but model kristen mcmenamy is starring in his f/w 05 ad campaign...

And HE wanted to designing for Gucci

Mutterlein · 01-07-2005

To his defense the age of Supermodels is over. Naomi, Cindy, Kate, those are all household names. But if you mention Daria, Natalia, or Liya question marks go up unless you are actively tuned in with fashion. Celebrities on the other hand not only have more presence but have developed an entire culture and industry around them (as revolting as it is). They sell make up, movies, music, pepsi, and now clothes. People eat it up because of them. Even the most mediocre actress will get more recognition on the street than a current top model. I am not saying this is a good thing but I agree with Marc on his logic. However, essentially he is saying "Celebrities Will Sell More Clothes So...yeah...I have No Integrity"

travolta · 01-07-2005

^ well, i'm not sure if celebrities selling clothes equals no integrity -- it's a business strategy. he probably not going to go down the route of rei kawakubo and use cindy sherman for an obscure ad campaign. it's not his brand image. think about it.

Mutterlein · 01-07-2005

Quote:

Originally Posted by travolta

^ well, i'm not sure if celebrities selling clothes equals no integrity -- it's a business strategy. he probably not going to go down the route of rei kawakubo and use cindy sherman for an obscure ad campaign. it's not his brand image. think about it.

That is a good point actually. He doesn't use Celebrities for his own line (in face he uses quite a bit non models). And when he does it is for LV where it actually makes sense. Good point. I take back what I said about his integrity.

travolta · 01-07-2005

^ he has used charlotte rampling, winona, sofia (great ad campaign btw) for his own line. in the beginning it was somewhat fresh, and a little cheeky, at least.

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01-07-2005	48
travolta V.I.P. Join Date: Dec 2004 Location: New York City Gender: femme Posts: 3,595	^ well, i'm not sure if celebrities selling clothes equals no integrity -- it's a business strategy. he probably not going to go down the route of rei kawakubo and use cindy sherman for an obscure ad campaign. it's not his brand image. think about it. __________________ "the way a problem is set up often suggests the resolution." http://michelleboxgirl.blogspot.com/

01-07-2005	50
travolta V.I.P. Join Date: Dec 2004 Location: New York City Gender: femme Posts: 3,595	^ he has used charlotte rampling, winona, sofia (great ad campaign btw) for his own line. in the beginning it was somewhat fresh, and a little cheeky, at least. __________________ "the way a problem is set up often suggests the resolution." http://michelleboxgirl.blogspot.com/

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01-07-2005	47
Mutterlein V.I.P. Join Date: Mar 2004 Gender: femme Posts: 3,587	To his defense the age of Supermodels is over. Naomi, Cindy, Kate, those are all household names. But if you mention Daria, Natalia, or Liya question marks go up unless you are actively tuned in with fashion. Celebrities on the other hand not only have more presence but have developed an entire culture and industry around them (as revolting as it is). They sell make up, movies, music, pepsi, and now clothes. People eat it up because of them. Even the most mediocre actress will get more recognition on the street than a current top model. I am not saying this is a good thing but I agree with Marc on his logic. However, essentially he is saying "Celebrities Will Sell More Clothes So...yeah...I have No Integrity"