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01-06-2011
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looks very maxmara

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01-06-2011
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It doesn't look really different from past Karolina's ads but the results seems to be really good,I mean you can't DO wrong with a beauty like Hilary
...then remember Max Mara's clientele isn't really interested in a striking/fashion forward jaw-dropping campaign a la Givenchy,so making something effective and clean like this is perfect for the brand's sales

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01-06-2011
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GERGIN's Avatar
 
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Quote:
Originally Posted by FashionPower View Post
then remember Max Mara's clientele isn't really interested in a striking/fashion forward jaw-dropping campaign a la Givenchy,so making something effective and clean like this is perfect for the brand's sales
It's not really that but when all you have is a white background and a pretty dull collection from F/W, you would need the appropriate styling achieved to make this ad seem attractive other than Hilary's gorgeous face and hair being in it.

Usually Mario Sorrenti does execute a pretty good campaign so all we can do is wait for more images to show up and pray it gets better.

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01-06-2011
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typical max mara ad campaign...very boring and uninspiring...

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01-06-2011
  20
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Quote:
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It seems boring, but ohhh Hilary
Enough said

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01-06-2011
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Hilary(and her hair) is the best part of this campaign.

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01-06-2011
  22
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^ Agreed. She looks very striking and beautiful. Concept uhm Boring. I can't wait for HQs!

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01-06-2011
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It's like seeing the same campaign again and again and again... same coat and colour!!! Only the model is different, and i have to say that this season i'm just happy to see Hilary...

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01-06-2011
  24
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Classic

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01-06-2011
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I love Hilary and i'm so happy for her, but this campaign does NOTHING to me.

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01-06-2011
  26
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Same (and not so good anymore) old MaxMara. I love camel but I don't expect it too see it from one season to another.

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01-06-2011
  27
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Boring! Wonder why Mario shot it this way? His campaigns are always so nice. Must been the creative director. Ehhh...

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01-06-2011
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Max Mara campaigns are always quite simple and straightforward, no gimmicks to showcase the clothes. The clothes worn by a good model, like Hilary this season, speak for themselves.

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01-06-2011
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Snoozefest. But I'm glad for Hilary.

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01-06-2011
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she looks great..love that hair on her.

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