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08-12-2006
  1
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kimair's Avatar
 
Join Date: May 2003
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MaxMara S/S 2007 : Vlada and Lara by Craig McDean


from wwd...

Quote:
Max Mara's trendier and stronger fashion direction embraced for spring has trickled down to its ad campaign. For the first time, the fashion powerhouse hired two models, Vlada and Lara Stone, and opted for black-and-white images.

Their hair knotted in a ruffled ponytail, black eyebrows made ruler-straight and interacting through graphic poses, the models were shot at Milk Studios in New York by Craig McDean.

"Max Mara [brand] is 55 years old, but we want to show that it's still young and modern," said a spokesman. "For us, this campaign is more aggressive, fashion-forward and feminine. It's a break from the past."

The campaign, which breaks in the January issue of American Vogue, is unquestionably a departure from the company's safer, whitewashed studio pictures of past seasons.

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08-12-2006
  2
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kanita's Avatar
 
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Looks good..

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08-12-2006
  3
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Pencey's Avatar
 
Join Date: May 2005
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ohh i like this ad i always feel that vlada never gets an opening to show what a good model she can be
Thanks Kimair

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08-12-2006
  4
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Karin's Avatar
 
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Does anyone have it in a bigger size? Vlada looks great!

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08-12-2006
  5
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J'ador-DioR's Avatar
 
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It looks rather boring and dated

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08-12-2006
  6
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iluvjeisa's Avatar
 
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I like it, although I'll reserve final judgement until I see a big one.

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08-12-2006
  7
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Amelia's Avatar
 
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looks so interesting! Can't wait to see more!

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08-12-2006
  8
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reese06's Avatar
 
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I like the fact that it looks dated. Reminds me of an old Versace ad..Speaking of which I can't wait till it comes out..But this is nice

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08-12-2006
  9
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GivenchyPrincess's Avatar
 
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I like it so far, I think it'll be quite eye-catching in a larger format.

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08-12-2006
  10
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looks promissing!!

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08-12-2006
  11
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iperlchen's Avatar
 
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High-voltage. I like it.

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08-12-2006
  12
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LucyInTheSky's Avatar
 
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I like this, too! And we won't have to wait long to see it full-size, either!

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08-12-2006
  13
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i kinda like it! that doesn't even look like vlada!

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08-12-2006
  14
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svsk_sk2's Avatar
 
Join Date: Oct 2005
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it looks a bit like the Moschino ads this season don't you think so???

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08-12-2006
  15
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Join Date: Jun 2005
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I couldn't really picture Lara and Vlada together in campaign, but this looks pretty good. I like that they opted for B/W, I somehow think they'd be more of an odd pair in color.

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