admittedly, i will be biased, because KK is my favourite model. but i really DO think this is a fabulous, sleek, refined, chic ad. it's simple and stunning and makes the best of the clothes being modeled.
__________________ Current favs: Joan. Karlie. Gigi. Imaan. Maria Borges. All-time fav: Karolina Kurkova.
IMO this is too simple. I feel like you could put any number of faceless, nameless blondes in this setting and get the same results.
I guess my main problem is the hair and makeup; it's entirely too dark for a S/S campaign (the makeup I mean)
Last edited by fantastical; 14-12-2010 at 07:26 PM.
Loving this Karolina showing why she was a very High Fashion model for 5 years!
Glad that she's back where she belongs! I hope this continues next seasons
I disagree with some of the comments here. I love this ad, maybe a little biased since KK is in it but if you put any other blonde in there with the same styling, I'm fairly certain you would not get the same result. KK just brings so much more to this than a lot of models. And target audience, people. MaxMara aren't going to produce an ad that advertises some unrealistic fantasy. They've created a brand that sells itself based on quality without relying on a huge amount of sex appeal or excitement. Face it, their clothes aren't that exciting, ads aren't going to be either. At least we get some attraction from this.
I love this. I like Maxmara's ads even though they are a bit oversimplified. I think she brings a nice sense of womanly glamour, like malgosia did a few seasons back. with a simple campaign like this you need a pro.