This collection was kind of cool on the runway, but what the hell is this? Awful styling. Awkward poses. Isn't McQ supposed to look young and edgy? I don't see any creativity or appeal in this, I find this really bad.
Another campaign where I prefer the menswear shots which is a shame because the womenswear was beautiful. Aymeline is already striking- why would they feel the need to alter her hair? It's dreadful and distracting.