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23-06-2014
  1
Mr. Magic
 
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Michael Kors F/W 14.15 : Karmen Pedaru & Benjamin Eidem by Mario Testino

Quote:
KORS BETS ON MENíS: Michael Kors Holdings Ltd. is getting serious about its menís fashion advertisements. The company said that for this coming fall, the Michael Kors menís campaign will increase the number of print publications where its ads will appear by 89 percent, with a 311 percent increase in total ad pages compared with fall 2013. The new fall ads ó shot by Mario Testino, with model Benjamin Eidem fronting the campaign ó will be featured in several new publications for their September issues, including Menís Healthís U.S., U.K. and German versions, Details and Esquire.

ďWith the advent of our SoHo store on Broadway ó the first location to carry the menís collection ó and an increased interest in all of our menís categories, weíre shooting more menís imagery than ever before,Ē said Michael Kors.

Though the stance on advertising has changed, the aerial-centric content has not: Fall will include a male and female model with a cameo from an airplane, similar to 2013ís campaign, which featured a helicopter.
wwd.com

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23-06-2014
  2
front row
 
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Boring

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24-06-2014
  3
rising star
 
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Congrats to BenA perfect choice for the brand

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24-06-2014
  4
V.I.P.
 
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Boring as always.

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24-06-2014
  5
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I always find Kors' campaigns to be cripplingly dull, this isn't an exception.

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24-06-2014
  6
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Boring campaign & styling

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4 Weeks Ago
  7
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Karmen's finalized her divorce and a season later she's got a new, sexy man. You go girl.

In all seriousness Benji fits Kors better than Simon ever did. I love Simon but he looked too young next to the womanly Karmen.

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4 Weeks Ago
  8
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Adios, Simon. Hello, Benjamin. Lookin' good with that scruff

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4 Weeks Ago
  9
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Such a good collection, yet same ol' cheesey cliche campaign.

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4 Weeks Ago
  10
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Yeah I like their chemistry!

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4 Weeks Ago
  11
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Same campaign every single season. Just like Dolce & Gabbana. But at least DG was just a some seasons ago, but MK since I remember came up with the same jet set/ paparazzi / blurry picture. Enough!

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4 Weeks Ago
  12
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Same ol', same ol'. I just can't anymore.
At least Benjamin is a nice addition. Hopefully they will replace Karmen (as much as I love her). Karlie Kloss or Daria Strokous would be nice.

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4 Weeks Ago
  13
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Karmen and Bejamin have chemistry. I like the campaign.

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4 Weeks Ago
  14
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Same ol' but I don't mind; they look great together.

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1 Week Ago
  15
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twitter/michaelkors

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1415, benjamin, eidem, f or w, karmen, kors, mario, michael, pedaru, testino
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