Miss Sixty F/W 05.06 : Asia Argento by Jean-Baptiste Mondino
lovely new direction for Miss Sixty shot by Mondino
Miss Sixty has a new muse.
During the men's wear shows in Milan this week, the company introduced actress Asia Argento as the new face of its fall and winter 2005 ad campaign. Jean-Baptiste Mondino shot the ads.
It won't be Mondino's only campaign appearing this fall. Come November, his photos of Jennifer Lopez will hit the pages of fashion and lifestyle magazines for the launch of the pop star's fourth fragrance, Live Jennifer Lopez.
For Wichy Hassan, Miss Sixty's president and creative director, Argento is much more than a model. "I used to sketch for an abstract and ethereal woman, now I think of Asia, design for her and show her my sketches," said Hassan. "We talk about the product, and she is very stimulating, she'll make changes, pick up the scissors and start cutting away." The designer said it was "love at first sight" with the actress, whom he met a year ago, and that he "would love it if it were forever."
Hassan praised Argento's personality and said it suited the image of the Miss Sixty brand — sexy and feminine, but also provocative. "I was not merely looking for a pretty face. Asia is a thinking woman, a multifaceted icon, with dark, even androgynous touches," said Hassan.