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13-01-2010
  31
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Join Date: Jan 2010
Location: New York
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OMG, is this the campaign? i can't belive that

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13-01-2010
  32
starving hysterical naked
 
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Join Date: Jun 2009
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It's the ad...? The real ad there'll be in our magazines?
It's lovely, but not very... artistic imo.

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13-01-2010
  33
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fiqary's Avatar
 
Join Date: Aug 2008
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Lol. The grandma looks fierce tho.

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13-01-2010
  34
V.I.P.
 
AriLove's Avatar
 
Join Date: Mar 2009
Location: Italy
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I actually love it I find it to be extremely refreshing and innovative. Love the casual, laid-back, kinda warm vibe it has to it. The only "downside" in a way, is the choice of the photographer. I don't see Teller and his aesthetic fit in well with the mood of the collection or of the shoot itself..but still, can't wait to see which shot the choose to print!

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13-01-2010
  35
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I love this ad actually, the whole warm vibe of the family being together and the colours perfectly attained by Teller's photography.

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13-01-2010
  36
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Join Date: Jul 2008
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As much as I love Jurgen Teller, he does not sync well with the Missoni aesthetic, as much as Angela seems to think so.

Besides, Missoni is an Italian house and none of their recent ad campaigns seem to reflect this important history. For me, the best Missoni campaigns were Steven Meisel's. He seemed to capture a certain Italian sensibility in his campaigns. It was just a perfect match.

I just don't understand their approach with this. How is this going to motivate customers (old and new) to buy into the Missoni brand? Jurgen Teller's humorous approach works for brands like Marc Jacobs because humour/irony is synonymous with his aesthetic.

Let's face it, most of this looks very strange and redundant. The humour does not translate, at least for me, and it looks very editorial as well. They would have been better off shooting one solid photo of Margherita with some kind of concise creative direction rather than this!

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13-01-2010
  37
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horrible

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13-01-2010
  38
trendsetter
 
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Join Date: Jul 2009
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omg lol i love the idea. as soon as i read the title, i know there must be something different

i think it looks good esp the mens ad. wish mychceapbrokenass can buy that sweater/cardigan..i like juergen i might be biased thou...


Last edited by scratchBOOK; 13-01-2010 at 07:24 AM.
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13-01-2010
  39
fashion icon
 
Join Date: Jan 2009
Location: Nantes
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yeeeeeeeeeeeeeeeeeees !!!!!!!!! i looooove the concept !!!! wonferful ! stuning ! great !!! perfect !!!!

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13-01-2010
  40
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Tina Barney could have done better.....


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13-01-2010
  41
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Starry's Avatar
 
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I think I like this! All of them look cute and charming!

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13-01-2010
  42
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ALAUU's Avatar
 
Join Date: Oct 2009
Location: New York
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It's very cute. Missoni is really family-based, so it's nice to see pics of the entire family together.

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13-01-2010
  43
trendsetter
 
Join Date: Sep 2009
Location: Germany
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Imo it looks all looks not authentic.
Although It should It looks all fake to me..

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13-01-2010
  44
Alluring
 
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Join Date: Jun 2007
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Oh, I just love it! Apart from my soft spot for la famiglia Missoni, I think they are the only ones able to make it work in such a lovely and charming way. No wonder Juergen got carried away, who wouldn't it?

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13-01-2010
  45
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Salvatore's Avatar
 
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Ah it works better for the menswear to be honest!
I don't mind the ad that much actually.

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