Missoni S/S 2010 by Juergen Teller

**Flashbang** · 12-01-2010

Quote:

EN FAMILLE: It was a family reunion at Missoni for the spring ad campaign. Set on communicating a “different and more realistic” point of view while keeping a lid on budgets, Angela Missoni reunited the clan to front the new campaign, which breaks in February fashion titles. The ads, shot by Juergen Teller over dinner at founders Rosita and Tai Missoni’s house, also feature Angela’s progenies, Margherita, Teresa and Francesco Maccapani Missoni, and her bother Vittorio Missoni’s siblings, Ottavio Junior, Marco and Giacomo. Due to scheduling issues, the only one missing was Luca Missoni, brother of Angela and Vittorio, and Jennifer, who is based in New York. “I wanted to highlight our reality and our lifestyle, which is reflected in our unique product and in the artisanal aspect,” said Angela Missoni. “This campaign really reflects the mood I’m in these days, even from a design stance.”

According to Missoni, Teller got carried away, to the point that, although he had been commissioned for a spread of eight images, he shot 42.

wwd.com

**Flashbang** · 12-01-2010

wwd.com

khyrk · 12-01-2010

Hmmmm...okay then.

LagerfeldBoy · 12-01-2010

NOOOOOOOO!
I wanted models, poses, and a fabulous photoshoot like last seasons. I'm in love with this collection and I hate that they went this route for the ad campaign.

**Flashbang** · 12-01-2010

wwd.com

mikeijames · 12-01-2010

i would have to see how these translate into print before making any final judgements. this makes the madonna shoot look super refined!!

seriously, it's like we broke into margherita's facebook page.

Bahiyya · 12-01-2010

No. Grandma is super cute but...no

. The fit of the pants on those guys? Please no.

lanvinray · 12-01-2010

WTH is this? shameless self promotion of your relatives? I'm sorry, this is bad! very very bad! eww! they should've used models

simons · 12-01-2010

i actually really like this, well the idea. its very cute, just makes me smile i mean this is a family and their brand. however, i dont think teller was the right photographer for this. i get that is photographs have this casual free aesthetic but the his photographs tend to wash out the details of the clothing and obviously it did that a lot here--a major fail as missoni and their pattern.. duh!

im hoping (but not very optimistic) that these and the details will look better in print. shame, like most, i liked both collections a lot.

Bamhutt · 12-01-2010

When I saw the first post I thought it was a mistake

I don't think this is going to generate too many sales, after all they're trying to sell clothes

dior_couture1245 · 12-01-2010

I think it's charming!

missbluejean · 13-01-2010

It's cute but what a downgrade considering their ads are one of the the best every season

adorefaith · 13-01-2010

I actually love it........

and it doesn't hurt that Margherita is absolutely stunning..

Mchunu · 13-01-2010

it is what it is. I think the images would be miles better if the faces weren't so blown out with flash from time to time.

kwonsm · 13-01-2010

Oh, my god, what's going on

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Flashbang Mr. Magic Mod Squad Member Join Date: Oct 2008 Gender: homme Posts: 76,454	wwd.com __________________ Our existence is not worthy without your presence. Join the fun! (NEW SEASON!) MENS Runway Model Showlists - Mens RTW F/W 13.14
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Flashbang Mr. Magic Mod Squad Member Join Date: Oct 2008 Gender: homme Posts: 76,454	wwd.com __________________ Our existence is not worthy without your presence. Join the fun! (NEW SEASON!) MENS Runway Model Showlists - Mens RTW F/W 13.14
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dior_couture1245 Fat Karl Join Date: Jan 2006 Location: NY Gender: homme Posts: 6,271	I think it's charming! __________________ "DIOR, NOT WAR!"

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Mchunu V.I.P. Join Date: Sep 2007 Gender: homme Posts: 11,085	it is what it is. I think the images would be miles better if the faces weren't so blown out with flash from time to time. __________________ WEBSITE!!! ABOUT-FACE Last edited by Mchunu; 13-01-2010 at 12:23 AM.

12-01-2010	3
khyrk Oh Yeah! Join Date: Apr 2009 Location: Iloilo, Philippines Gender: homme Posts: 3,042	Hmmmm...okay then. __________________ All I wanna do is LOVE your body

12-01-2010	4
LagerfeldBoy V.I.P. Join Date: Jul 2008 Location: Hollywood Gender: homme Posts: 3,867	NOOOOOOOO! I wanted models, poses, and a fabulous photoshoot like last seasons. I'm in love with this collection and I hate that they went this route for the ad campaign. __________________ Forever and Ever: Snejana/Anabela/Natasha/Anja/Britt/Kasia/Sasha/Magdalena/Raquel/Hanne G./Freja/Mariacarla/Anna S./Tatiana/Katie F./Shu Pei/Erin W./Karlie/Bette/Constance/Elsa S.TUMBLR BLOG

12-01-2010	6
mikeijames no tom ford, no thanks. Join Date: Nov 2003 Location: closer than you think. Gender: homme Posts: 5,893	i would have to see how these translate into print before making any final judgements. this makes the madonna shoot look super refined!! seriously, it's like we broke into margherita's facebook page. __________________ everything is never quite enough.

12-01-2010	7
Bahiyya fashion insider Join Date: Apr 2008 Gender: femme Posts: 2,310	No. Grandma is super cute but...no . The fit of the pants on those guys? Please no. __________________ We love you Haiti! We are with you.

12-01-2010	8
lanvinray V.I.P. Join Date: Mar 2009 Gender: homme Posts: 12,866	WTH is this? shameless self promotion of your relatives? I'm sorry, this is bad! very very bad! eww! they should've used models

12-01-2010	9
simons backstage pass Join Date: Feb 2008 Gender: homme Posts: 677	i actually really like this, well the idea. its very cute, just makes me smile i mean this is a family and their brand. however, i dont think teller was the right photographer for this. i get that is photographs have this casual free aesthetic but the his photographs tend to wash out the details of the clothing and obviously it did that a lot here--a major fail as missoni and their pattern.. duh! im hoping (but not very optimistic) that these and the details will look better in print. shame, like most, i liked both collections a lot.

12-01-2010	10
Bamhutt V.I.P. Join Date: Dec 2008 Location: New Zealand Gender: homme Posts: 3,672	When I saw the first post I thought it was a mistake I don't think this is going to generate too many sales, after all they're trying to sell clothes

13-01-2010	12
missbluejean trendsetter Join Date: Dec 2009 Gender: femme Posts: 1,118	It's cute but what a downgrade considering their ads are one of the the best every season

13-01-2010	13
adorefaith i'm almost ready.. Join Date: Mar 2005 Location: rocky mountains Gender: femme Posts: 14,170	I actually love it........ and it doesn't hurt that Margherita is absolutely stunning.. __________________ That's who you wanna go in the woods with, right? Somebody who finishes your sentences for you

13-01-2010	15
kwonsm fashion elite Join Date: Dec 2009 Gender: homme Posts: 2,841	Oh, my god, what's going on

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