This campaign is really cute, I'm not sure I understand the concept, I'm not sure if the collection itself has anything to do with the campaign, but it's really sweet and it comes through as it.
And again it seems like what's "in" this season is cinematic campaigns and editorials
It's adorable and IA with those that mentioned the "Where The Wild Things Are" influence (Spike Jonze's adaptation was really beautiful). I have a soft spot for something whimsical and related to early childhood haha.