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03-07-2010
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Paul & Joe F/W 10.11 : Frida Gustavsson by Patrick Demarchelier

scanned by Fierce Chloe @ bellazon

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03-07-2010
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I really like this, it's understated but memorable

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Last edited by tiffany; 03-07-2010 at 12:39 PM.
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03-07-2010
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Frida seems a bit dreamy and sleepy .. just a simple photo maybe not disappointing, but and not striking too.

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03-07-2010
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How duller can this get?

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03-07-2010
  5
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Paul & Joe have always had boring ads. I liked the campaign with Jessica Miller a few years ago but this is just boring. Frida is super pretty but she looks like an ordinary school kid here.

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04-07-2010
  6
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it's too plain, but i like it because of Frida, hehe

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05-07-2010
  7
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Quote:
Originally Posted by Squizree View Post
Paul & Joe have always had boring ads. I liked the campaign with Jessica Miller a few years ago but this is just boring. Frida is super pretty but she looks like an ordinary school kid here.
I disagree entirely. I think they have had some of the best ads...this is beautiful as well. Who shot this one?

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05-07-2010
  8
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^ Yes i always find them lovely.

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27-07-2010
  9
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Photographed by Patrick Demarchelier.



*Behind the scene video: http://www.facebook.com/video/video....3729212&ref=mf

Facebook/Paul&Joe

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27-07-2010
  10
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HQ



paulandjoe.com

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27-07-2010
  11
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beyond boring.

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27-07-2010
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the setting is nice and all but the clothing is just bad

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27-07-2010
  13
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Frida looks nice...

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27-07-2010
  14
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meh I prefer the ads with Keke last season

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28-07-2010
  15
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Surprisingly I don't mind Frida's presence, her expressions are subtle yet deep. The third shot must be my favourite one out of the entire set, I like that impish pout of hers.

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