I was when I read the title, too bad they got Michael's duckface in all of the shots! disappointing.. hard to believe Tobey Maguire's campaign is far superior to what Michael, who's a lot more experienced in fashion photographs, delivered here.
i love david sims, i love michael pitt in it... such a great cinematic quality to the ad - this is a real form of art, well at least it should be... and he makes that art "live" with his non-dull poses and expressions. the first first thing i thought when i looked at that waste of a womenswear (well not exactly wasteful with that stellar cast), is that david sims should have been hired for that job instead of the overbooked, overrated, overstayed, etc. etc. stevel meisel! i love the vintage feel of the image editing here, something that should have been employed in womenswear ads as well.
I don't care for Michael Pitt, nor this particular collection. But, I do love this campaign. It definitely captures that 50s teen pinup vibe, but without the nostalgia. It's sleeker, slicker and quirky. I love that fine line between high fashion and junk culture that Prada always has finger on.
Michael's goofy expression makes it work. This stands out to me next to all those serious, beautiful and perfect models that everyone seems to want to see in campaigns.
This is the essence of the Prada attitude-- for me, anyways. Love it.