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10-01-2010
  166
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neonsprinkles's Avatar
 
Join Date: Dec 2009
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I actually LIKE the ad campaign.
The cropped face indirectly welcomes ANY woman to Prada whereas the ads with faces directs Prada to girls (in my opinion).

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10-01-2010
  167
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Join Date: Mar 2009
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I love the campaign, just not the model although she isn't that bad

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10-01-2010
  168
No One Does It Like You.
 
Royal-Galliano's Avatar
 
Join Date: Nov 2005
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im really disappointed with this, it looks just lifeless to me...

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10-01-2010
  169
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Join Date: Dec 2009
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horrible! the make up!! Prada: where are you going?

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10-01-2010
  170
rising star
 
TPMorgan's Avatar
 
Join Date: Aug 2009
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pure sexy,I like it

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10-01-2010
  171
trendsetter
 
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#144 This is so much better than the real campaing!!!
But I prefer the original make-up and hair style.

Beautiful Helmut Newton, Prada should hire you as artistic director.

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10-01-2010
  172
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nyc_art_style's Avatar
 
Join Date: Jan 2008
Location: New York
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I really like this ad.

That said, I think with this campaign Prada is changing it's identity, which isn't a bad thing. This advertisement is very simple. If you look pass the product, and focus on the model you'll see that the Prada woman has changed. She's no longer weird or cold. The Prada woman shown here is young, approachable, and down right cute. I couldn't imagine a Prada woman of only a few seasons ago being described any of those things. I can't imagine Sasha P running around a studio with pigtails and Lolita lips. Like some of you have said this advertisement looks like its geared towards girls, and I agree. That's probably not the best market to aim towards during a recession (and also it's not a wise choice if you are in as much debt as Prada) Although I didn't mind the past Prada woman, this change certainly is refreshing.

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10-01-2010
  173
no tom ford, no thanks.
 
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^well with fresh rumors circulating that the prada family may look to sell a part of their business, they need to focus on clear revenue drivers like accessories and fragrance. and, in a recession, those who still have jobs ALWAYS are willing to spend on their kids what they would not on themselves. i think burberry and prada have both focused on this market as an area of opportunity in their advertising. i know lots of prada bags found themselves under christmas trees this past christmas.

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17-01-2010
  174
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KiroTV's Avatar
 
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I am in love with these.

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17-01-2010
  175
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love the first shot! i smiled when i saw it, there's just something so spring-y about it

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17-01-2010
  176
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GivenchyHomme's Avatar
 
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This campaign can now officially be called the best of the season.







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17-01-2010
  177
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GivenchyHomme's Avatar
 
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All from Prada.com


Last edited by GivenchyHomme; 17-01-2010 at 11:05 PM.
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17-01-2010
  178
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ilaughead's Avatar
 
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I love that super close-up shot. My new desktop...

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17-01-2010
  179
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LagerfeldBoy's Avatar
 
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Holy sh*t, the new shots.....I think I died!

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17-01-2010
  180
backstage pass
 
Bengt's Avatar
 
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OMG, this is sooooooo beautiful!!!!

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