The thing is the collection was so bright and summery and this kind of advertising plays along so well with its bright colours, airy fabrics and just its overall summerish-ness. But that being said, it's refreshing to see serious faced models like Mariacarla and Kinga being cast for clothes like this.
Bit disappointing condidering last season was my favourite prada campaign ever. I think they over did it with the bag, clutch and animal thing all in the same shot. I'm pretty sure if they had just picked one I'd be warming up to this a bit more.