Prada S/S 2017 by Willy Vanderperre - Page 3 - the Fashion Spot
 
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05-01-2017
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The campaign is up on Prada's website, I can't post it right now but here is the link

http://www.prada.com/it/collections/...paign/365.html

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05-01-2017
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I hate how it has no specific theme. Anyway, here is the campaign.


prada

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prada

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Kris Grikaite

I know I sound like a fangirl but I absolutely adore this. In fact, I haven't been this excited about a campaign for years. From the casting to the styling to the photography I love everything.

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Quote:
A reimagining of a fashion campaign, challenging convention and freed from creative boundaries, 365 envisages a new multi-faceted concept of fashion advertising, displaying manifold interpretations of the Prada collections.
Instead of representing a singular idea through imagery for an entire season, there are multiple narratives of a shifting and equally multi-dimensional world. Not one story, but many.
The Spring/Summer 2017 campaign showcases five separate visual identities, five Prada realities: Pathways, Frontiers, Stations, Exits and Terrains. Each represents different scenes from the same story, a sequence of imagery, but are dichotomous, entirely distinct.
In a challenge to the singularity of traditional campaign imagery, the multiplicity of interpretations will continue throughout the year.
The visions behind each of these Prada images - and behind this new advertising concept as a whole - echo the ever-shifting needs and desires of everyone’s lives, every day. Prada, 365.
prada.com



Full cast:
Amanda Murphy
Dylan Fender
Giedre Dukauskaite
Jing Wen
Jonas Gloer
Kiki Willems
Kris Grikaite
Masao Parris
Nimue Smit
Oliver Houlby
Sara Grace Wallerstedt
Saskia de Brauw
Wallette Watson
Wang Hong Yu


Last edited by anlabe32; 05-01-2017 at 06:36 AM.
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05-01-2017
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According to Prada.com, here is the full list of models in each theme. I believe there will be more pictures coming out as we haven't seen some of the names in the current surfaced pictures.

Quote:
Photographer: Willy Vanderperre
Models – Pathways: Saskia De Brauw, Giedre Dukauskaite, Dylan Fender, Jonas Glöer
Models – Frontiers: Amanda Murphy, Nimue Smit, Sara Grace Wallerstedt
Models – Stations: Kris Grikaite, Oliver Houlby, Kiki Willems
Models – Exits: Wang Hong Yu, Masao Parris, Jing Wen, Wallette Watson
Talent – Terrains: Jude Law
Dates: November 14th – 18th, 2016

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05-01-2017
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Fab cast and great images so far, 'Stations' and 'Terrains' are the sections with the strongest shots.

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05-01-2017
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It looks like they had a few different concepts for this campaign and even though it seems a bit messy together, I'm actually quite liking it. It's so dramatic, I think this will look amazing in print as well.

So happy for Jing and Kris as well for landing this big campaign!

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I like the concept of multi themes instead of multi girls. My favorites are Pathways and Frontiers.
I wonder if they´ll publish the theme with certain publications, eg I can see Exists in more youth oriented magazines.

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05-01-2017
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I really like it.... wow!

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05-01-2017
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Kris is EVERYTHING. EVERYTHING.

This girl is a genius in front of the camera.

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05-01-2017
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Quote:
Originally Posted by dior_couture1245 View Post
Kris is EVERYTHING. EVERYTHING.

This girl is a genius in front of the camera.
Yeah she is, i worked with her for Vogue last month. She is very sweet and funny. She is also very young. Such a beautiful girl. She deserves it !

Overall, this campaign is good. Very Prada, the styling is always good and i am always in love of Vanderperre's work. I will wish a casting a bit more diverse but well like some of you said Rizzo and him are not known for being into diversity.

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05-01-2017
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i love the ones with the girls sitting on the chairs, simple but do the collection good justice

they should have ditched the shots with the green rails, those are outdated

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05-01-2017
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I love it. It's exactly what the brand needed. He managed to bring the clothes down to earth and make them desirable. The clothes look amazing, the models look beautiful, and most importantly the bags look good too. This is a very successful campaign. I hope things continue down this route in terms of collections and campaigns.

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05-01-2017
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Glad to see Nimue and this is good,really suiting Prada's aesthetics nowadays.

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