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06-01-2011
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Pringle of Scotland S/S 2011: Freya Mavor by Walter Pfeiffer


Quote:
Pringle of Scotland prefers to pick its own countrywomen for its ad campaigns—see the previous Ryan McGinley-lensed Tilda Swinton shots for proof. For Spring 2011, the label tapped the Scottish actress Freya Mavor, who stars in the cult-adored English TV series Skins. (Think of it as a U.K. Gossip Girl: The show, which also helped to launch the career of best-dressed bloke of 2010 Nicholas Hoult, is a raunchy, sex-filled teen drama—one that MTV is adapting for American audiences this season.) The ads were shot by renowned photographer Walter Pfeiffer, working on his first-ever global campaign for a fashion brand. He’s Swiss—but the Scots can’t have ‘em all.
style.com

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06-01-2011
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Well this is...different. I kinda like it though.

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06-01-2011
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Well, the only thing that's missing from the first picture is a lake of blood under the girl's head! Lol!
On a serious note though, it's certainly something unusual but it looks a little amature-ish.

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06-01-2011
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Exactly, it's a very unfriendly-looking floor to be lounging around on, or maybe it's a murder mystery.

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06-01-2011
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Glad they're off Tilda Swinton now, though I love her, she somehow aged the clothes and the clothes somehow aged her.

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06-01-2011
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it looks... odd

and i hate all those Terry Richardson wannabes. one is enough, FFS.

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06-01-2011
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she's got the look
 
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i'm not a fan of pfeiffer's photography, and this time is no exception. the clothes look okay, though.

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07-01-2011
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i kinda like it. who is this girl? i mean i know her name, is she a model?

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07-01-2011
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^ the info is on the first post.

Looks nice, I was hoping POS would stay on the more severe, "Panos" direction it was going only a couple of seasons ago but I'm still pleased with the result, I only find it a bit strange that they used an actress whose show hasn't even aired.. she's definitely model-ish but it's the kind of face viewers need to associate with something in order to react to it. The show should be airing around Spring so I guess it makes sense..

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07-01-2011
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This is rather horrible. I have no idea who the model/photographer are and this looks like a university project gone wrong.

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07-01-2011
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My first thought was "where's Tilda?!", an actress from Skins seems like a bit of an odd choice.

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07-01-2011
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Not sure how I feel about this... Freya is an extremely beautiful girl and this campaign looks a little like pseudo-Terry Richardson. It might look better in print, though.

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17-03-2011
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Menswear



Pringle of Scotland

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17-03-2011
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its cute

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18-03-2011
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1st shot bigger



vvshu

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2011, freya, mavor, pfeiffer, pringle, s or s, scotland, walter
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