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22-07-2013
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Proenza Schouler F/W 13.14 : Sasha Pivovarova by David Sims
Proenza Schouler sent its Fall ’13 campaign and film our way today, and, lensed by David Sims, the imagery lends an eerie serenity to Jack McCollough and Lazaro Hernandez’s grown-up—and often severe—collection. The video and ads feature Russian beauty Sasha Pivovarova, who’s shown posing through hazy, vintage tints, or seemingly gliding through a starry cosmos. There’s also a surprise appearance from a white cockatoo, which was a particularly nice touch. Watch the short’s debut (above) and take a peek at the new campaign (below) exclusively on Style.com.





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22-07-2013
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God, they really take themselves so seriously.

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22-07-2013
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Looks very promising.

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22-07-2013
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I still don't get why they changed the logo, the original one was so sleek and this is well..not.
Other than that, the image looks great. I'm sold with anything Sasha is featured in.

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22-07-2013
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I love the photo with Sasha but wtf is that on the left? They just had to ruin a perfectly good image with their wannabe "hipster" nonsense.


Last edited by Elfinkova; 22-07-2013 at 12:03 PM.
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22-07-2013
  6
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Wow that pictute of sasha is really stunning. It shows the clothes relly well and sasha look great and I want to see more!!

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22-07-2013
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This looks amazing, quite Nick Knight-ish. Love the lighting and you can always count on Sasha to deliver a great picture.

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22-07-2013
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So it's last season with a different model and filter? Cool...

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22-07-2013
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The shot of Sasha is fantastic!

But UGH! at that recycled Urban Outfitters typography. Beyond cheap.

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22-07-2013
  10
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What in the hell is the left image? And the font their old logo is better and they should stop doing the tumblr-hipster-teenager-with-a-photoshop thing on the left. Gotta level it up when you got Sasha P in your campaign.

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22-07-2013
  11
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the first image is bizarre love the second one

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22-07-2013
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So far this looks good. I don't really get the first image but why not, as long as Sasha delivers, that's all that matters, and she does. I'm waiting for the other shots.

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22-07-2013
  13
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Threads like this re-instate my beliefs in the fashion community, you guys kill me with the dissecting of this pretentious hot air. Love and karma for you all! Yes last year's tumblr hipster print crap with a new instagram filter! Yes ugly *** font!
That said, i do like the editorial aspiration of the campaign film, does it work? No, but kudos for trying. And Sasha, one simply must love her.

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22-07-2013
  14
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I bet this will be one of the best campaigns of the season & Sasha looks stunning.

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22-07-2013
  15
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I'm disappointed that they used last season's concept, but at least Sasha is givibg major face!

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1314, 2013, david, f or w, pivovarova, proenza, sasha, schouler, sims
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