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13-01-2013
  1
Mr. Magic
 
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Proenza Schouler S/S 2013 : Julia Nobis and Irina Nikolaeva by David Sims
Quote:
FASHION COLLAGE: Proenza Schoulerís spring campaign marks a couple of firsts for Lazaro Hernandez and Jack McCollough. Itís the first time the duo collaborated with photographer David Sims. Itís also their first campaign to appear in national fashion magazines like the March issues of Vogue, Harperís Bazaar and W. The visuals Ė shot at Londonís Spring Studios in October and featuring portraits of models Julia Nobis and Irina Nikolaeva juxtaposed with abstract images Ė have a collagelike touch. The images, which unveil a new brand logo, will also run in European biannuals like Love, Pop, Purple, Self Service and 032c.
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13-01-2013
  2
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IRINA! Made my fashion day with this. YESOMG

I don't know if the pose was supposed to look this robotic - if it was I don't think it worked out. It doesn't stand out to me. AND STOP WITH THE DEFAULT FONT LOGO CHANGES DAGNABBIT.

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14-01-2013
  3
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Argh, same stiff pose and fake background as in Sims' Ferragamo campaign (and that recent McQueen campaign). Doesn't do this outfit any favor, at all. And I agree about the ugly font. The "h" disappears into her pale legs, too. Proenza Schouler campaigns are usually among my favorites, but this doesn't look very promising.

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14-01-2013
  4
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OMG I thought that wasn't the finished piece and someone else just tacked on "Proenza Schouler" as an identifier for the photo. The logo's so ugly and ruins the campaign!

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14-01-2013
  5
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It looks cheap and sloppy. And don't even get me started on the new "logo".

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14-01-2013
  6
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Yes! IRINA!
But no to this stiff campaign, eventhough the clothes are being displayed well. And no to Julia.

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14-01-2013
  7
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I thought they would do a Ray of Light music video thing based on the clothes prints, now it's totally underwhelming.

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14-01-2013
  8
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The colour is very catching but the pic looks pretty fake and bad. I am excited about Julia's shots though.

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14-01-2013
  9
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This looks like a high school photography project gone completely awry. And WTF is up with the font of the logo? I can't believe an amazing photographer like Sims shot this.

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14-01-2013
  10
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I really do like the photo on the right but the streaks of color on the opposite page makes this ad dysfunctional. It's very distracting.

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14-01-2013
  11
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It looks like an editorial from US Vogue!

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14-01-2013
  12
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Quote:
Originally Posted by StoneSkipper View Post
STOP WITH THE DEFAULT FONT LOGO CHANGES DAGNABBIT.
this. all. day. long.

the old proenza logo was unique and had some character. this looks like it was just typed in by an intern at the last minute...

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14-01-2013
  13
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cr fashionbook tumbrl

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14-01-2013
  14
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They really know how to make hideous campaigns for hideous clothes, don't they?

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14-01-2013
  15
trendsetter
 
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This new logo has to go.

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2013, david, irina, julia, nikolaeva, nobis, proenza, s or s, schouler, sims
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