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23-01-2014
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Proenza Schouler S/S 2014 : Charlotte Lindvig & Harleth Kuusik by David Sims




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Domesticity was a strong theme in Proenza Schouler’s artful Spring ’14 collection, so it makes sense that designers Jack McCollough and Lazaro Hernandez chose their Massachusetts home as the setting for their new David Sims-lensed campaign, which breaks exclusively here. “We wanted to layer in a more private and personal tone to the campaign this season, which David has captured in a series of abstracted portraits and atmospheric landscapes shot on location,” the designers told Style.com. The brand’s Spring stars, Charlotte Lindvig and Harleth Kuusik, appear in Proenza’s cleverly constructed pleated wares, their hair blowing in the Northeastern wind. The leafy, rural backdrop only adds to the ethereal mood. Have a first look at Sims’ Spring snaps (above), and catch the debut of Proenza’s heady campaign film—a collaboration between Sims and Eddie the Wheel—below.
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23-01-2014
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This looks promising! Love the contrast between the two shots and the video is gorgeous! Thanks for sharing, Marc!

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23-01-2014
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David and his obsession with red flare..

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23-01-2014
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23-01-2014
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I don't know why they even used models, you can't even see their faces, using clothes hangers would have provided the same effect.

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23-01-2014
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Quote:
Originally Posted by teaars View Post
I don't know why they even used models, you can't even see their faces, using clothes hangers would have provided the same effect.
Well both models are newbies, so I'd assume their rate isn't that high….

I really like this so far. Even though it doesn't have a big model in it like I hoped, the images are still nice.

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23-01-2014
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Love it. Like someone said, I like the contrast between the two shots.

The logo is still awful though. And I don't like Charlotte, would have rather seen Nastya Sten or Maja Salamon.

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23-01-2014
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They should really reconsider their logo, I think it cheapens the quality of the images. Other than that, it's a cool campaign, I like the carefree mood that I get from it.

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23-01-2014
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models.com

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23-01-2014
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Full Campaign


proenzaschouler.com

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23-01-2014
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My only problem with the campaign is that I can barely say where's Charlotte and where's Harleth.

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23-01-2014
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That logo needs to go!

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23-01-2014
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Quote:
Originally Posted by Prairie View Post
My only problem with the campaign is that I can barely say where's Charlotte and where's Harleth.
Harleth's face isn't visible... bad decision.

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23-01-2014
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I really like the concept behind this and the shots where the models are standing but yeah, they need to work on that logo.

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23-01-2014
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Love Charlotte and love this campaign! Their best since the Julia and Melissa one for me.

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2014, charlotte, david, harleth, kuusik, lindvig, proenza, s or s, schouler, sims
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