Provocative / Offensive Ads

[BaroqueRockstar]

why the f**k would tom ford hire terry richardson???? that man needs to start trying to be a photographer and start directing porn videos.

[jjbunny79]

^ i dunno, but i highly doubt the quality of the porn (if that ever happen), really.....

[Northern Star]

There has been so much chat here about these images, but to be fair they are quite ridiculous and shouldn't be taken seriously at all.

[dizzytacks]

i don't think the intent of the ad is to be sexy...

[foreshoke]

What is That??? it's so gross...and so not polite, so slimey and wet ads.. i felt that i'm looking penthouse magazine, not and ads...i guess Tom's just want to create something after that YSL M7 ads, fetured frontal naked man.

[tigerrouge]

At least with the YSL M7 advert, Tom was drawing on the history of the house - from the iconic image of Yves himself nude, from decades ago.

I think that these new ads are the inevitable outcome of an advertising mindset that relies on shock tactics rather than visual wit to make an impact. Shock requires you to go further and further in each ad, until you reach the end of the road, and you've run out of taboos you can break with popular appeal. You start straying into exploiting taboos that start to disgust - but disgust never shifted many aftershaves.

There is a degree of wit in the adverts, but for most, I imagine it's outweighed by the mild revulsion. And if they're supposed to be arty... if Tom really believed in breaking visual boundaries, he'd become the film director he's always been talking about - but that never seems to happen. He's a salesman, pure and simple. And with these ads - his latest sales pitch - well, it bores me at the moment. Anyone can ask a woman to open her mouth for a photo. High production values aren't enough to raise it to a higher level where it becomes something "more" than the porn that inspires it.

And that is such a boring bottle shape. Not much original thought went into that either.

[valerique]

Originally Posted by testinofan

The photographer is Terry Richardson

Are you sure about that? I thought it was Marilyn Minter.

Tom Ford’s new scent for men



US beauty group The Estée Lauder Companies will launch Tom Ford for Men, the first masculine scent for the Tom Ford brand in October. The signature fragrance—said to be contemporary, yet classic— is a woody scent with hesperidic and floral notes in the top and heart. The composition is by IFF.

It comes in a fluted glass bottle with the name engraved on an 18-karat gold plate. The outer packaging is black with gold. The EdT is priced at $60 for 50ml and $85 for 100ml. The fragrance will be in Tom Ford Beauty points of sale in 16 countries worldwide. The ancillary line will launch in February 2008 and will include after shave, shower gel, hydrating emulsion and a cleansing bar. A more prestigious product, called Tom Ford for Men Extreme, will also join this line this year.

The advertising campaign, photographed by Marilyn Minter, features Tom Ford himself.

Although in another article they do talk about shooting with Richardson in Milan. I don't know

[BaroqueRockstar]

he switched. it's now richardson, and it doesn't feature tom ford either.

[Spike413]

Those shots cannot be compared to the M7 ad. That was nudity for the sake of beauty, this stuff is HORRIBLE.

Tom, what were you thinking. This isn't what I expect from you, you can do better than that.

[HeaTk]

those tom ford pictures are HILARIOUS!

[valerique]

Originally Posted by BaroqueRockstar

he switched. it's now richardson, and it doesn't feature tom ford either.

thanks

[Mr. Fabulous]

I love those Tom Fords.. (not because of the vulgarity but because he actually attempted it, it's very offensive but I can't help but love the fact thats it's provocative)

[cookymonster]

^That is true. Sex doesn't always sell but it certainly gets your attention if it's in your face enough.

[bismarck]

Tom Ford is trying too hard. It's like what someone on tfs (sorry, forget who) said about Karl Lagerfeld: he's becoming a caricature of himself. It's like he thinks being Tom Ford is always about SEX, so he plays the part and churns it out. He did say a while ago I believe that overt sexuality was over, and his last Gucci campaigns reflected that: the models with babies and Daria standing coolly with two gorgeous men (sexual possibly, but much more subtle).

I'm not offended by these recent ads. They do bore me, simultaneously trying too hard and being lazy (as in a lack of creativity). And they're not even sexy.

[emma peel]

wow that tom ford crotch shot is crazy! LOOK MA, NO HAIR!