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27-07-2013
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Same old, same old.

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27-07-2013
  17
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i'm happy anna s got this but, it's soo boring

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27-07-2013
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Beautifully cast for the Ralph Lauren brand, but after years and years of the same creative, it's just gotten very stale looking.

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27-07-2013
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Ralph Lauren needs to get back to its All-American roots. These icy campaigns are boring and don't fit the brand's image.

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27-07-2013
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Andreea!! She looks fantastic!

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27-07-2013
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Andreea saves this for me, boring concept, same as always.

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28-07-2013
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love the cast but they really need to change the concept

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28-07-2013
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Valentina's contract with Ralph Lauren must be the most long-standing one a model has ever had with a fashion label. She surpassed Inès’ contract with Chanel in terms of years and campaigns some time ago… It's impressive how loyal they are with her.

The campaign itself is boring...

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28-07-2013
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Anna and Andreea

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06-08-2013
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Menswear:



magazinesdownload.com (GQ UK September)

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06-08-2013
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Great style!

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07-08-2013
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magazinesdownload.com (Vanity Fair September 2013)

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07-08-2013
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I find it funny when people say "Same Old Same Old" about Ralph Lauren.

Its true, it is the same old but it must be working. They have a gatefold or 2 page spread on the inside cover in every single September issue I have received this week, they have little to no actual editorial space in many magazines and they are still one of the best and highest earning companies in the world.

Ralph Lauren is a lifestyle brand. This is the lifestyle their clientele live. Super hot, super rich, super fabulous jet-setters and Hamptons holidayers. You will NEVER get a campaign from Ralph Lauren with the same artistic flair or edginess as Prada or Raf Simons...because that is not what Ralph Lauren care about as a brand.

Relatable, Secure, Trusted. We may as well just congratulate the entire cast and photographer on making, yet again, a beautiful set of images, an preempt the exact same thing next season.

Pure, Simple and Same Old Ralph.


Last edited by Kite; 07-08-2013 at 07:55 PM.
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09-08-2013
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^ Well said.

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09-08-2013
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Quote:
Originally Posted by Kite View Post
I find it funny when people say "Same Old Same Old" about Ralph Lauren.

Its true, it is the same old but it must be working. They have a gatefold or 2 page spread on the inside cover in every single September issue I have received this week, they have little to no actual editorial space in many magazines and they are still one of the best and highest earning companies in the world.

Ralph Lauren is a lifestyle brand. This is the lifestyle their clientele live. Super hot, super rich, super fabulous jet-setters and Hamptons holidayers. You will NEVER get a campaign from Ralph Lauren with the same artistic flair or edginess as Prada or Raf Simons...because that is not what Ralph Lauren care about as a brand.

Relatable, Secure, Trusted. We may as well just congratulate the entire cast and photographer on making, yet again, a beautiful set of images, an preempt the exact same thing next season.

Pure, Simple and Same Old Ralph.
I get your point, but I think their clients could handle some new creativity in the campaigns. I'm not saying they shold book Lea T. by Juergen Teller, but hey, they could easily switch it up a bit without losing their identity or sales.

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