It's pretty astonishing how you can make such an aesthetic statement by just casting a redhead, a blonde and a brunette. And a horse. Hopefully it will translate well into the print version of this, cause the collection was quite iffy.
__________________ Beauty is the climactic apotheosis of flowing elegance...
After seeing the amazing video, the prospect of seeing the actual print ads is exciting me no end. The model casting was always gonna be spectacular and even though the collection wasn't their best, in this atmosphere I think it's all going to work perfectly.
__________________ 'Our lives are made up exclusively of what we are wise enough to keep in our hearts, and of what we are brave enough to throw away'
Fingers crossed Mert and Marcus have not saturated the colours, for the print ads. But even with that, I doubt Natasha, Karen and Mariacarla's strong presence would diminish. I'm pleasantly surprised at how much I admire Mariacarla here. Not outshining Natasha, of course.
Mert Alas and Marcus Piggott photographed Karen Elson, Natasha Poly and Mariacarla Boscono
for the fall 2011 Roberto Cavalli campaign on May 4-5, 2011 with stylist Panos Yiapanis.
Roberto Cavalli Fall 2011 Campaign Video
Models: Karen Elson, Natasha Poly and Mariacarla Boscono
Photographers: Mert Alas and Marcus Piggott
Stylist: Panos Yiapanis
Creative Director: Eva Cavalli
Makeup: Ayako Yoshimura
Hair: Anthony Turner
The Roberto Cavalli Fall/Winter 2011-2012 advertising campaign stars Natasha Poly, Mariacarla Boscono and Karen Elson. They are exceptional muses of the Florentine designer, who chose to use women with different personalities and appearances through which to represent his collection. Each of them embodies a characteristic of the Cavalli women: sensuality, sweetness and determination.
Mert & Marcus, the famous photographers who have for many seasons interpreted the spirit of the Maison Cavalli collections, shot the campaign in Black Park, a beautiful location not far from London.
Nature and the clothes come together. Set in a charming woodland, flowers, trees and leaves create a magical, mysterious and enchanting atmosphere. The setting is complemented by three elegant creatures, while at the same time a kaleidoscope of images created by mirrors and refractions of light are unfolding.
In a dream-like and metaphorical setting, the duality of a woman is expressed by armour-like clothing, animated with bright metallics: a light that is turned on and shapes the body from within, that sculpts the female anatomy and transforms it, rendering it futuristic, ready to embark on the path to a new sensuality.
The soundtrack was mixed exclusively for the backstage video by DJ Nick Corline using the models' voices.