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18-09-2007
  1
The future is stupid
 
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Roberto Cavalli for H&M by Terry Richardson
source | wwd
September 19, 2007



Quote:
For Roberto Cavalli, whose one-off collection for Hennes & Mauritz launches Nov. 8 at 200 stores, it's never too soon to party.

In July, Cavalli gathered 150 friends and a bevy of models at his hilltop home in Florence and used his garden, its gilded birdcages and Otto, his cockatiel, as the backdrop for his H&M campaign, shot by Terry Richardson. In one shot, Cavalli is surrounded by models in leopard-print silk dresses, corseted and ruffled halter tops and sequined beaded gowns. Long and short evening looks and a lot of sensuality form the core of the collection of 25 women's pieces, lingerie, matching accessories and 20 men's pieces.

Cavalli also becomes the punch line in a TV commercial, where, late in the night, he emerges on his staircase, eliciting cries from the crowd below: "Mr. Cavalli! Mr. Cavalli! You missed the party!" To which he responds: "How can I miss the party? I am the party."

His collaboration with H&M only solidifies his jet-set reputation and the festive spirit of his designs. "My name is very often associated with parties and entertaining, but it's not true. I am not such a party person," Cavalli demurred during an interview at his 56th Street offices in New York. He said he's not the type to be out every night of the week, though, at 67, he's hardly let up. "It's better to entertain. I enjoy seeing people have fun."

However, working with several models on the shoot, such as Erin Wasson, Jessica Stam, Theodora Richards, Nicolas Malleville, Sean Lennon, Jane Schmitt, Lydia Hearst, Astrid Muñoz, Julia Restoin-Roitfeld, Anouck Lepère, Ludovico and members of his family, proved interesting. He also said that, as far as he remembers, he's never appeared in his ads before, which might have added to the challenge.

The Cavalli-H&M campaign will make its debut early next month and will feature 21 images in newspapers, magazines, outdoor advertising and TV. Cavalli is the first Italian designer to collaborate with H&M, which previously had collections with Karl Lagerfeld, Stella McCartney and Viktor & Rolf.

With Cavalli's business, including his top-priced ready-to-wear, the Just Cavalli and Class Cavalli diffusion lines and a wide range of other products "for 15- to 100-year-olds" approaching $1 billion in revenues, there's mounting speculation about an initial public offering or a private equity partnership.

"No, no, no," the designer said, responding to the rumors. "For sure not now. Maybe in a couple of years. They have all come to me. I prefer to wait. If I were to take a partner, it would only be to make a better team — not for some extra money."

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18-09-2007
  2
trendsetter
 
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best h&m ad i've seen, love the "how could i miss the party, i am the party!" line

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19-09-2007
  3
front row
 
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it's very 'Cavalli'... ha ha ha ha...

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19-09-2007
  4
coffee&tv
 
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The dress that Lydia Hearst is wearing in the picture looks similar from Roberto Cavalli Fall 2005, except the h&m version has straps -



style

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19-09-2007
  5
V.I.P.
 
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Yes, straps.... which you can remove

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19-09-2007
  6
& b
 
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that ad is so gucci.

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19-09-2007
  7
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^hehe i was abuot to say the photo looks very Mario Testino...

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20-09-2007
  8
rising star
 
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I can't wait to so the ads...

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21-09-2007
  9
trendsetter
 
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^ me2!!!!

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21-09-2007
  10
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Great pictures!

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21-09-2007
  11
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Thanks for the ads. Commercial and easy. Nothing extraordinary, but I didn't expect them to be.

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21-09-2007
  12
coffee&tv
 
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Here is the HQ version:


annienyc.blogspot



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21-09-2007
  13
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It looks great. Vibrtant and lively.

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21-09-2007
  14
neorealismo
 
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Ok, so I don't like it, but it doesn't look cheap, so I guess it's a good thing

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21-09-2007
  15
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What is Sean Lennon doing there

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