S/S 09 Ad Campaigns (See the first post of the thread before posting)

[kimair]

wwd / december 15, 2008

DKNY Jeans hit the streets for spring. The brand’s new ad campaign, conceived by Laird + Partners, was shot by Scott Schuman in his famous “The Sartorialist” format. The ads showcase a mix of New York notables including Sean Lennon, Daisy Lowe, DJ Coleman, Luc Worrell and Chanel Iman. The campaign is a departure for the DKNY Jeans brand (which is owned by Liz Claiborne Inc.). Not only is this Schuman’s first time shooting for the brand (and his first time shooting a major campaign), but the ads present the collection with one or two individuals in each image, rather than in the usual group format.

Patti Cohen, executive vice president of marketing and communications for Donna Karan International, said the campaign reflects everything that Karan thinks about when she thinks of denim. “Donna always says that jeans are not about a season, but rather part of your skin, something you can’t live without,” Cohen said. “So we wanted to make a personal statement about jeans and fashion and Scott seemed so perfect to shoot this. He brings such a freshness to street style.”

The ads each showcase an individual in a caught-on-the-street style in several areas of the city. The idea, Cohen said, was to highlight a broad spectrum of personal styles, which can easily be translated from the streets of New York to a suburban mall.

Despite the recession, Cohen said the company isn’t planning to cut back on advertising for the DKNY Jeans brand. She said the ads will hit for spring, beginning with the February issues of such books as In Style, Elle, GQ and Details as well as online and on billboards across the U.S., Mexico and Canada.

[boisdargent]

Barbara Bui - M: Sophie Srej, Ph: Jean-François Campos, Info: IMG [boisdargent]

[Ed..]

Longchamp S/S 09 with Sasha and Kate by Mert & Marcus

[Bahiyya]

Hmmmm. Due to the word "including" I'll cross my fingers and hope Alana Z. still made it in the DKNY Jeans ads . Happy for Chanel and Scott !

[*Bianca*]

Cavalli Class - M: Alexandra Tomlinson, Info: supermodels.nl
Byblos - M: Alexandra Tretter, Info: supermodels.nl
Les Copains - M: Kate Somers, Info: supermodels.nl
Isola Marras - M: Olya Omyalyeva, Info: supermodels.nl

[zacatecas570]

Who will do Nina Ricci??? I hope Natasha get's the campaign, she is perfect, just look the past campaign... is just beautiful

[cesarcmma]

mmm is Luke Worral instead of Luc Worrel.

[vogue28]

Im still curious about Versace

[mackos]

Alexandra, great!

[fujiko]

Scanne dby me from it. amica Jan issue (half pics)

[FRANCY ITALY]

uh bette nice to see her.

[Alien Sex Friend]

Max & Co should change the photographer to revamp their brand... as i remember, all their campaigns looks like a long one, only girls change-Elise, Missy, Anouck, Kim, Delfine, now -Bette. and i m not seeing a big difference between Pierre Bailey (current photog) and Corrine Day (previous some years ago) Since the clothes are pretty casual, they need to do partial rebrending

[FRANCY ITALY]

i find this one pretty different from the ones of elise and anouck.

[mackos]

Bette, how boring

[LagerfeldBoy]

aww refreshing to see bette