in some people's opinion, freja is all wrong for chanel, but not in mine
i think that she's such a good model that she will bring a new found edge and interesting elegance to chanel...she can be fresh-faced or tough, she's that versatile. chanel ads with her will be awesome, IMO.
i really like the idea of emina for bottega if she's smiley in the ads
In a way I don't think that Freja for Chanel is such an unnatural progression, it would be a lot more dramatic if they were to go for someone like Raquel, for instance, whose look is so totally different from Daria's.
In any case, the campaign is probably going to turn out looking exactly the same as it normally does, Karl is hardly an inventive (or particularly talented) photographer.