British brand Kurt Geiger has tapped Anja Rubik to be the face of its Spring 2013 campaign, and the superstar stunner had little to worry about in the way of wardrobe—there was none. The "Everything But the Dress" slogan was taken literally, showing her posing in the buff alongside the accessory brand's wares. Erik Torstensson shot the images, which are premiering exclusively on ELLE.com.
"Anja is special for us," explained creative director Rebecca Farrar-Hockley. "She debuted our accessories collection in 2011 and has the ability to really transform herself for every single frame. And the power to transform yourself with just your shoes and bag is what [this campaign] is all about."
While instinct would say that finding a gorgeous pro capable of nailing so many close-ups might not be so tough, Farrar-Hockley begs to differ. "Honestly, we were looking for a British face, not necessarily a model when we started our search. Our design studio is in London, so that blend of edgy attitude is ever present in our inspirations. But then I saw Anja. In the end, it was an easy decision."
The spring collection will be ready to shop in February and available online.
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