Sacai S/S 2015 : Julia Nobis by Craig McDean - the Fashion Spot
 
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21-01-2015
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Sacai S/S 2015 : Julia Nobis by Craig McDean



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The style set has been hooked on Sacai for years, but it wasn’t until recently that designer Chitose Abe became a major influencer. With signatures like mashed-up prints and textures, trompe l’oeil techniques, and inventive—yet remarkably wearable—silhouettes, everyone from J.Crew to storied fashion houses are looking to her for inspo. She’s capitalizing on all that buzz with her first-ever advertising campaign, which debuts exclusively here. Shot by Craig McDean and styled by Karl Templer, the Julia Nobis-fronted images will launch in major print publications next month. “I’m excited to be able to create a campaign image for the first time that captures the essence and spirit of Sacai,” Abe told Style.com. The full-spread ads include front and back views of key Spring ’15 looks. “For me, movement has always been critical to the collection, as my idea of ‘hybrid’ pieces is most powerful when seen from different perspectives, with the woman surprising you as she turns and her look transforms. Julia Nobis captures the spirit of femininity mixed with a kind of ‘street’ cool, and that’s always been at the heart of my vision.”
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21-01-2015
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I'm thrilled to see Sacai going campaigns! This is very basic ad but the clothes speak for themselves it doesn't bother me. Julia is on fire once again this season in terms of ads.

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21-01-2015
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Love the idea of flipping logo on the back shot!

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21-01-2015
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love sacai, love dr. nobis, love the styling. sometimes simplicity is best.

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liu wen. freja beha erichsen. bette franke. amilna estevao. julia nobis. xiao wen ju. binx walton. leila goldkuhl.
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21-01-2015
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Cool campaign, nice than McDean remake this photography style of his early work, back in the 90's.

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22-01-2015
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Get ALL the campaigns, Julia! Stunning!

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22-01-2015
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I really didn't want to like this, but it's stunning. Love the simple creativity that went into it. Julia looks great too.

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22-01-2015
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So glad to see Sacai having an ad campaign Amazing first campaign!

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