Saint Laurent F/W 2017.18 : Hiandra Martinez by Inez & Vinoodh - Page 2 - the Fashion Spot
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kasper!'s Avatar
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Look at what this duo shot for Pilati....

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Apparently it's mostly the 2nd and third shot in the OP which caused the brouhaha. I must say I'm quite surprised it's coming from the French.....

Saint Laurent Told to Modify Ad Campaign After Uproar in France

By Reuters
March 6, 2017 16:17

The ads caused uproar on social media where people called on Saint Laurent to withdraw them.

PARIS, France — France's advertising watchdog on Monday said it had asked French fashion house Saint Laurent to modify two ads from its latest campaign after receiving 50 complaints that they were "degrading" to women.

One of the ads features a reclining woman in a fur coat and fishnet tights with her legs spread wide and the other shows a model in a leotard and roller skate stilettos bending over a stool.

The ads caused uproar on social media where people called on Saint Laurent to withdraw them. The complaints were brought to the attention of the advertising watchdog the Autorité de Régulation Professionnelle de la Publicité (ARPP), which then asked the label to change them.

"We asked the brand and the ad displayer to make changes to these visuals as soon as possible," ARPP head Stephane Martin told Reuters.

He said the ads were a serious breach of rules set by the advertising industry to maintain "dignity and respect in the representation of the person."

Martin also said the fact that the models featured in the ads were very thin was also a concern because of the impact on fashion-conscious teenage girls.

Saint Laurent, part of luxury group Kering, could not be immediately reached for comment.

The advertising ethics jury, a body tied to ARPP and independent from the advertising industry, will rule on the complaints on Friday. The ethics committee can ask Saint Laurent to withdraw the ads if it decides there are grounds for the complaints.

Britain's Advertising Standards Authority banned a Saint Laurent ad in 2015 that featured a very thin model whose ribcage was showing.

Reporting by Pascale Denis; writing by Dominique Vidalon; editor: Jane Merriman.

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The ads caused uproar on social media where people called on Saint Laurent to withdraw them.
I didn't see any "uproar" on social media... the complaints come from a feminist association "Osez le féminisme".

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rising star
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There is indeed a massive polémique in France regarding this campaign. They even created the hashtag #YSLRetireTaPubDegradante . I do agree that the attitude is rude and not at all bold neither feminine. Where is the YSL Woman?

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Fat Karl
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Controversy over nothing. Sick of this PC BS....these clueless plebs everywhere are deadset on santizing our culture beyond repair. It has to stop.

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I don't get it. What's the controversy all about?

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Beautiful campaign.

When your fashions aren’t particularly strong nor unique, an interestingly sharp, graphic campaign is such a smart move. Thank goodness they replaced that awful wallpaper-maker Collier with photographers who clearly love high fashion.

The gritty, nitty, and cheeky poses are as impressionable as they are wickedly impactful. There’s an instant vintage-y feel of Playboy, Hustler and Russ Myer vibe to these imageries. They really don’t need the distracting and annoying feature of erasing half the girls’ faces.

Nice to see a high fashion campaign being sly again.

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i like it, people are very sensitive now

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Something provocative would be that Gucci by Tom Ford campaign in which Louise Pedersen shaved her pubic hair into the Gucci logo; it was raunchy but at the same time very funny and kinda cool.

This is just pointless and ugly.

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I love the 'erasing' and the vibes. Quintessential I+V

"I have not a serious thought in my head"
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I'm actually really into this, erased bits aside. The color shot doesn't work as well for me as the b&w but hey, that's down to preference more than anything else.

You need to move fashion forward when there's a reason to move fashion forward - Tom Ford

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Oh those again... they surely have no life

Despite being far away from Stefano's , I'm really into this as well... very good use of the (rather plain) clothes.

exprmtn (current fashion, high fashion and nudity in fashion)/mariemaud (new faces)

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This campaign is so good!! I'm totally inspired.

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2017, f or w, hiandra, inez, laurent, martinez, saint, vinoodh
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