I love the shot with the cushions, if only for the fact that it brings to mind all of the Opium ads throughout the years. It's a very Hedi take on Opium.
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You need to move fashion forward when there's a reason to move fashion forward - Tom Ford
That's too bad that it looks like something he would shot for vogue Paris bijoux editorials ...
I'm not sure I understand the marketing concept behind this ...
And he is only launching a menswear line or also womenswear ?
And wasn't that guy part of his MOCA show ?!
I'm sorry but I don't understand what Mr. Slimane is doing ... Art ? Fashion ? Photography ? Curator ? Multi-talented man ? Life and Taste and Hype Designer at large ? Larry Clark wannabe ...? At one point, he'll need to come clear about what's going on ... because I don't get it ! Can somebody interview him ... PLEASE ?!
I'm so happy about this campaign. I'm a huge fan of Girls. Christopher Owens has a bit of Peter Doherty in him (not physical appearance-wise, just in general), so I can see why Hedi would have him as a muse.
I love Christopher and the images are really good, but honestly I still don't understand the point of this campaign.
Is it an attempt at introducing the new aesthetic of the house ?
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"Quality will be remembered long after price has been forgotten".Aldo Gucci.
The Facebook Saint Laurent page says more actually and enlights ...
That singer, I guess, is the center of the campaign, and every shot introduces a landmark of YSL reinterpreted by Hedi Slimane for his upcoming adventure ...
The jewels, now the escarpins ...
i can't stand the new direction that slimane is choosing for the house of ysl. ysl is all about classiness, sophistication, elegance, etc instead of rock'n roll, provocation, tattoos etc. seriously, its value is not about trying to shock everyone.
i can't stand the new direction that slimane is choosing for the house of ysl. ysl is all about classiness, sophistication, elegance, etc instead of rock'n roll, provocation, tattoos etc. seriously, its value is not about trying to shock everyone.
I agree for the most part, but I believe that YSL is most definitely about provocation.
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"I'm not sorry... I'm sorry that I didn't make it clear that it was a joke. But I can't be sorry for what I said—it's against my nature." Lars von Trier
Well, according to what I've read yesterday from Slimane, he is going back to the roots of Saint-Laurent pret a porter (in the late 1960) ... That is why Hedi's chosen to redesign that particular logo, from the start of his adventure ... I've read two interviews and things were more clear (I'm not saying I like the path he's heading to, but that makes complete sense).
And YSL, in the beginning of his PAP adventure, was all about provocation, rock n roll, drugs, art, and sexuality ...
Regarding these teasers, I'm tired of this marketing tactics ... and the fact, he's all over the place (not speaking of his art direction in YSL) makes thing unclear ... But I guess after a couple of seasons, we'll understand ... I hope so ...