i can't stand the new direction that slimane is choosing for the house of ysl. ysl is all about classiness, sophistication, elegance, etc instead of rock'n roll, provocation, tattoos etc. seriously, its value is not about trying to shock everyone.
I don't really see the provocation in the shots, and tattoos, piercings, etc don't really seem to be over-exposed either. There is a clear sense of luxury being seen through these images, And to be honest I was getting tired of the past campaigns so I am happy that a designer is taking creative initiative with the label.
You know, the funny thing is I recently had this dream about the new Yves Saint Laurent collections...I can't quite put my finger on it, all I remember was that it was beautifully styled, for some reason he used greens, yellows & reds and the venue was dreamy too....
This reminds me heavily of Prada's S/S 87' campaign, the whole composition of it, it particularly reminds me of one shot out of that campaign very vividly.
This is exactly what I envisaged Hedi executing in terms of his campaigns for Saint Laurent, so it hasn't really came as that much of a surprise, this is his aesthetic and I am excited to see what he'll shoot for the womenswear.
Oh oh see you said some key words, alright, you said I have spice and fire, so stay away before I burn yo ass up.
the image itself is quite nice but it doesnt represent ysl or anything that has to do with luxury. it looks nothing like an ad.
im not sure what to expect from slimane's new approach for ysl. "YSL" is an iconic name not saint laurent. it takes decades for a house to build up its name. i still dont get and probably will not get as why slimane renamed as saint laurent paris.
i dont know how his clothes will turn out to be but just judging from a business angle, i dont anything promising in slimane new approach.
I love the new direction Slimane is taking Saint Laurent, but nothing will ever compare to the raw sexuality of his early to mid-70's campaigns. And thank you, Izreal for sharing the vintage ads! The last one with Vibeke is quintessential Saint Laurent!
I think it's hysterical that there's so much negative reactions to what Hedi's done so far. These ad campaign shots, not to mention the name change are an excellent tribute to monsieur Laurent's work & nothing here has Hedi written on it in an obvious way.