[GERGIN]

Quote:

Originally Posted by congacon i can't stand the new direction that slimane is choosing for the house of ysl. ysl is all about classiness, sophistication, elegance, etc instead of rock'n roll, provocation, tattoos etc. seriously, its value is not about trying to shock everyone.

I don't really see the provocation in the shots, and tattoos, piercings, etc don't really seem to be over-exposed either. There is a clear sense of luxury being seen through these images, And to be honest I was getting tired of the past campaigns so I am happy that a designer is taking creative initiative with the label.

You know, the funny thing is I recently had this dream about the new Yves Saint Laurent collections...I can't quite put my finger on it, all I remember was that it was beautifully styled, for some reason he used greens, yellows & reds and the venue was dreamy too....

[Flashbang]

Bigger pictures of the first two pictures



ebook3000.com (Vogue Hommes International Fall 2012)

[Chanelcouture09]

This reminds me heavily of Prada's S/S 87' campaign, the whole composition of it, it particularly reminds me of one shot out of that campaign very vividly.

This is exactly what I envisaged Hedi executing in terms of his campaigns for Saint Laurent, so it hasn't really came as that much of a surprise, this is his aesthetic and I am excited to see what he'll shoot for the womenswear.

[Flashbang]

Facebook/Yves Saint Laurent

[Verhangenheit]

KATI？！
Good for her！

[Street_a_Licious]

it feels oddly arabesque...

[congacon]

the image itself is quite nice but it doesnt represent ysl or anything that has to do with luxury. it looks nothing like an ad.

im not sure what to expect from slimane's new approach for ysl. "YSL" is an iconic name not saint laurent. it takes decades for a house to build up its name. i still dont get and probably will not get as why slimane renamed as saint laurent paris.

i dont know how his clothes will turn out to be but just judging from a business angle, i dont anything promising in slimane new approach.

[Izreal]

it's been explained over & over the name change, aesthetics are a throwback to YSL's first PAP line: Saint Laurent rive gauche

the poses, the b&w, the nudity are all references to those early days..



fondation PB-YSL

styleregistry.livejournal.com

jive times

[justaguy]

I love the new direction Slimane is taking Saint Laurent, but nothing will ever compare to the raw sexuality of his early to mid-70's campaigns. And thank you, Izreal for sharing the vintage ads! The last one with Vibeke is quintessential Saint Laurent!

[Alien Sex Friend]

the last one isnt ad, as well as the first one with naked Yves. the last one is an infamous outtake from Newton shooting for september 1975 issue of vogue paris. ad campaign here is only in the middle

[GERGIN]

^
Thanks for the clarification.

[Izreal]

the first one is an ad, although for perfume... the iconic newton shot is what hedi has said to be his biggest influence in ysl legacy imagery

[GERGIN]

I think it's hysterical that there's so much negative reactions to what Hedi's done so far. These ad campaign shots, not to mention the name change are an excellent tribute to monsieur Laurent's work & nothing here has Hedi written on it in an obvious way.

[Flashbang]

The official site has more images: http://www.ysl.com/en_US/introductioncampaign
It's getting better and better actually

[iluvjeisa]

Quote:

Originally Posted by Izreal the first one is an ad, although for perfume... the iconic newton shot is what hedi has said to be his biggest influence in ysl legacy imagery

Yes, definitely an ad - and a very famous one at that.

As far as the new ads go...they're ok but I feel it's a little over the top Sturm und Drang....as if made by someone who's only heard about it but doesn't know what it's really all about.