Sean John announces their spring 2010 advertising campaign shot by celebrated photographer, Brooke Nipar, who also shot Sean “Diddy” Combs’ new album packaging, “Last Train to Paris.” Celebrating the longevity as one of America’s most successful labels, Sean John is moving back to the days of high modern fashion allowing the market to be continually surprised by their new aesthetic. An all black-and-white ad campaign communicates the path Sean John is taking for future collections, campaigns and initiatives. Showing their customer that the brand continues to display creativity and uniqueness is something incredibly important to Sean John. The 11 year-old brand always excites the market with its originality.
This season’s campaign conveys the subtlety and refinement of the Sean John brand and depicts where the brand is moving for the future. It showcases the new modern aesthetic and fit across the collection including the introduction of two new slimmer denim fits, the Marcus and Clayton. Lower rise, narrow straight leg silhouettes update the denim bottom offering. It is Sean John’s first black-and-white campaign since its award-winning “Be” campaign in 2004 and the theme for this spring is “Rebel Seduction.” Each delivery for Spring 2010 focuses on a rebel from a different time period… the mod rebel, the rocker rebel and the b-boy rebel. The new images will live primarily on the web and outdoor as well as the windows of the Sean John 5th Avenue flagship store.