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20-12-2005
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purechris's Avatar
 
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Sony BRAVIA commercial-Bouncy Balls, Colour Like No Other
Has anybody else seen this? I think it's one of the coolest commercials I've seen in a LONG time.....of course I don't own a TV so I don't see many. From an artistic viewpoint it's almost better than Christo and Jeanne-Claude's Gates project in NYC. Anybody in San Francisco actually witness this.....I think it would have been amazing to see all those balls bouncing down the hills. And a delight to the inner child in all of us.

http://www.bravia-advert.com/

Bouncy Balls: The BRAVIA Commercial

When you're introducing the next generation of television, you want to make an impact - but that doesn't mean you have to shout at the top of your voice. And it doesn't mean you have to be predictable. To announce the arrival of the BRAVIA LCD and 3LCD range, we wanted to get across a simple message - that the colour you'll see on these screens will be 'like no other'.
Sending 250,000 multi-coloured 'superballs' bouncing down the streets of San Francisco may seem the strangest way to do this, but that's exactly what Danish director Nicolai Fuglsig did for the BRAVIA commercial in July this year. San Franciscans have seen some unusual things in their time, but even this gave them something to talk about. And we've got the feeling that this commercial is going to do exactly the same thing.

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20-12-2005
  2
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it really is beautiful, a very rare thing for me to say about a tv commercial... thanks for posting, purechris.

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20-12-2005
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Yes, and i love the José González song used in it, too.

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21-12-2005
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21-12-2005
  5
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glad you guys liked it

........methinks I'll go watch it again..................and I'm back with a smile

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Last edited by purechris; 21-12-2005 at 12:28 PM.
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23-12-2005
  6
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thank you chris......

i now have a big smile on my face......

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23-12-2005
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I want to know who picked up all the balls.:p

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23-12-2005
  8
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i know......
i bet there are still some there....

:p

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23-12-2005
  9
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I wanted to know that also. They all probably flew into the bay.
Ace commercial!

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24-12-2005
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purechris's Avatar
 
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now that you mention it......I want one of those balls...........Tangerine, get to work on that will you?

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24-12-2005
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I'm on it!

I daresay I'll be a bit late arriving on the scene, though... this must have been shot months ago. Probably all the good ones have been taken by now.

Totally missed it. That's what I get for working in post-production, I guess.

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