Sony BRAVIA commercial-Bouncy Balls, Colour Like No Other

purechris · 20-12-2005

Has anybody else seen this? I think it's one of the coolest commercials I've seen in a LONG time.....of course I don't own a TV so I don't see many. From an artistic viewpoint it's almost better than Christo and Jeanne-Claude's Gates project in NYC. Anybody in San Francisco actually witness this.....I think it would have been amazing to see all those balls bouncing down the hills. And a delight to the inner child in all of us.

http://www.bravia-advert.com/

Bouncy Balls: The BRAVIA Commercial

When you're introducing the next generation of television, you want to make an impact - but that doesn't mean you have to shout at the top of your voice. And it doesn't mean you have to be predictable. To announce the arrival of the BRAVIA LCD and 3LCD range, we wanted to get across a simple message - that the colour you'll see on these screens will be 'like no other'.
Sending 250,000 multi-coloured 'superballs' bouncing down the streets of San Francisco may seem the strangest way to do this, but that's exactly what Danish director Nicolai Fuglsig did for the BRAVIA commercial in July this year. San Franciscans have seen some unusual things in their time, but even this gave them something to talk about. And we've got the feeling that this commercial is going to do exactly the same thing.

Estella* · 20-12-2005

it really is beautiful

, a very rare thing for me to say about a tv commercial... thanks for posting, purechris.

strawberry daiquiri · 20-12-2005

Yes, and i love the José González song used in it, too.

tott · 21-12-2005

purechris · 21-12-2005

glad you guys liked it

........methinks I'll go watch it again..................and I'm back with a smile

softgrey · 23-12-2005

thank you chris...

...

i now have a big smile on my face...

...

model_mom · 23-12-2005

I want to know who picked up all the balls.

softgrey · 23-12-2005

i know...

...
i bet there are still some there....

Salvatore · 23-12-2005

I wanted to know that also. They all probably flew into the bay.

Ace commercial!

purechris · 24-12-2005

now that you mention it......I want one of those balls...........Tangerine, get to work on that will you?

**tangerine** · 24-12-2005

I'm on it!

I daresay I'll be a bit late arriving on the scene, though... this must have been shot months ago. Probably all the good ones have been taken by now.

Totally missed it. That's what I get for working in post-production, I guess.

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24-12-2005	10
purechris no photos, no photos Join Date: Jan 2004 Gender: homme Posts: 2,887	now that you mention it......I want one of those balls...........Tangerine, get to work on that will you? __________________ happiness is the fat girl dancing in the corner

24-12-2005	11
tangerine Soviet Camaro Mod Squad Leader Join Date: Feb 2004 Location: Barbary Coast Gender: homme Posts: 15,557	I'm on it! I daresay I'll be a bit late arriving on the scene, though... this must have been shot months ago. Probably all the good ones have been taken by now. Totally missed it. That's what I get for working in post-production, I guess. __________________ after all, it was you and me

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20-12-2005	1
purechris no photos, no photos Join Date: Jan 2004 Gender: homme Posts: 2,887	Sony BRAVIA commercial-Bouncy Balls, Colour Like No Other Has anybody else seen this? I think it's one of the coolest commercials I've seen in a LONG time.....of course I don't own a TV so I don't see many. From an artistic viewpoint it's almost better than Christo and Jeanne-Claude's Gates project in NYC. Anybody in San Francisco actually witness this.....I think it would have been amazing to see all those balls bouncing down the hills. And a delight to the inner child in all of us. http://www.bravia-advert.com/ Bouncy Balls: The BRAVIA Commercial When you're introducing the next generation of television, you want to make an impact - but that doesn't mean you have to shout at the top of your voice. And it doesn't mean you have to be predictable. To announce the arrival of the BRAVIA LCD and 3LCD range, we wanted to get across a simple message - that the colour you'll see on these screens will be 'like no other'. Sending 250,000 multi-coloured 'superballs' bouncing down the streets of San Francisco may seem the strangest way to do this, but that's exactly what Danish director Nicolai Fuglsig did for the BRAVIA commercial in July this year. San Franciscans have seen some unusual things in their time, but even this gave them something to talk about. And we've got the feeling that this commercial is going to do exactly the same thing. __________________ happiness is the fat girl dancing in the corner

20-12-2005	2
Estella* a dim capacity for wings Design Team Leader Join Date: Oct 2004 Location: la rue Gender: femme Posts: 7,651	it really is beautiful, a very rare thing for me to say about a tv commercial... thanks for posting, purechris. __________________ mode schoepfung estella mare

20-12-2005	3
strawberry daiquiri seagreen serenades Join Date: Nov 2003 Location: Montreal/Dublin Gender: femme Posts: 13,712	Yes, and i love the José González song used in it, too.

21-12-2005	4
tott slightly dizzy Join Date: Aug 2002 Gender: homme Posts: 4,261

21-12-2005	5
purechris no photos, no photos Join Date: Jan 2004 Gender: homme Posts: 2,887	glad you guys liked it ........methinks I'll go watch it again..................and I'm back with a smile __________________ happiness is the fat girl dancing in the corner Last edited by purechris; 21-12-2005 at 12:28 PM.

23-12-2005	6
softgrey flaunt the imperfection.. Join Date: Jan 2004 Location: downtown... Gender: femme Posts: 49,949	thank you chris...... i now have a big smile on my face...... __________________ "It is not money that makes you well dressed: it is understanding." ChristianDior

23-12-2005	7
model_mom V.I.P. Join Date: Jan 2004 Posts: 15,255	I want to know who picked up all the balls. __________________ "Let's stop treating models like greyhounds we plan to shoot after a race. We have to remember we are dealing with real people who have real feelings." - James Scully

23-12-2005	8
softgrey flaunt the imperfection.. Join Date: Jan 2004 Location: downtown... Gender: femme Posts: 49,949	i know...... i bet there are still some there.... __________________ "It is not money that makes you well dressed: it is understanding." ChristianDior

23-12-2005	9
Salvatore Wanderlust Join Date: Oct 2003 Location: Paris Gender: homme Posts: 6,282	I wanted to know that also. They all probably flew into the bay. Ace commercial! __________________ sounds like "dirty European aristocracy".....