How to Join
the Fashion Spot / Visualizing Fashion / Ad Campaigns
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
16-06-2005
  16
scenester
 
Melanie Jane's Avatar
 
Join Date: Apr 2005
Gender: femme
Posts: 77
Maybe they are just trying to 'liven up' the brand.:p

  Reply With Quote
 
16-06-2005
  17
gromosexual
 
Nader's Avatar
 
Join Date: Dec 2003
Location: Saltspring Island, BC
Gender: homme
Posts: 1,704
this will be very interesting... I think tegan dearing would have been a good choice (she rocked the Marlowe ads)

  Reply With Quote
16-06-2005
  18
front row
 
alouisa's Avatar
 
Join Date: Jul 2004
Location: Traveling
Gender: femme
Posts: 454
Quote:
Originally Posted by liberty33r1b
oh thanks god, they finally replace kelly gray!
gisele is a perfect choice, if not the best......
I too am happy to see Kelly Gray replaced

  Reply With Quote
16-06-2005
  19
my loves a pony.
 
scblonndie's Avatar
 
Join Date: Mar 2005
Gender: femme
Posts: 1,477
My grandma shops at St. John..

__________________

And we liked to party
and we kept it live
and we had a three volume tome of contemporary slang
to keep a handle on all this jive.
  Reply With Quote
25-07-2005
  20
tailored
 
kimair's Avatar
 
Join Date: May 2003
Location: San Francisco
Gender: femme
Posts: 14,512
more on the new st. john ads from wwd...

Quote:
As the long-time face of St. John, Kelly Gray placed herself in some pretty exotic situations.

King Kong, a mafia clan and a battalion of gladiators, however, did not factor into the jet-set lifestyle of the brand’s ads during Gray’s 22-year reign in them.

But as the Irvine, Calif.-based brand enters a new phase, with its $5 million campaign starring Gisele Bündchen that will break in September, the brand is striking out in the kind of dramatic fashion that makes it clear where the company is from — and where it’s going.

“Everything is about positioning the brand as an American luxury house,” said David Lipman, chief of New York-based ad agency Lipman. “It’s based on this California-centric world. Hollywood is the sizzle and California is the soul.”

The Lipman agency was hired last fall and was given the mission of overhauling the company’s image as part of its repositioning strategy.

Bündchen is from Brazil, but Lipman is quick to note that she “is now in L.A.; she’s somewhat of a starlet.” As the on-again-off-again-on-again girlfriend of Leonardo DiCaprio (she attended the Academy Awards with him this year), she certainly sees her share of the red carpet.

“It was important to have someone with a bigness of personality who could deliver that theatrical side to the campaign,” Lipman said. “No matter what you have to say about Kelly Gray [daughter of company founders Robert and Marie Gray] in those ads all these years, she has a theatrical side, and I respect that. Replacing that face of 20 years is not easy. But Gisele could do it, and that was an important first step.”

And nothing says theatrical more than a story of a glamorous Hollywood actress hard at work both behind the scenes and on set. Based on the idea of film outtakes, the dozen images were photographed in mid-June by Mario Testino and styled by Camilia Nickerson at a private home in Hollywood.

In the images, Bündchen appears seated on a sofa in a snug-fitting paillette-studded sweater and pencil skirt, reviewing a script with a director. In another, she’s seated in a director’s chair. The script is still in hand as she stands at a marble stairwell in an evening gown, with an extra dressed in a gorilla costume holding his costume’s head.
and some pics (sorry so small...it's what was on the wwd site)






__________________
j'adore couture (life in fashion and in print)
  Reply With Quote
25-07-2005
  21
███████████████
 
testinofan's Avatar
 
Join Date: Aug 2004
Location: Paris
Gender: homme
Posts: 7,204
[QUOTE=kimair]more on the new st. john ads from wwd...



and some pics (sorry so small...it's what was on the wwd site)

Thanks Kimair are AMAZING!!!!!! I LOVEEEED for the moment my favorite campaing

  Reply With Quote
25-07-2005
  22
V.I.P.
 
*Happiness*'s Avatar
 
Join Date: Sep 2004
Location: it's beautiful up here...
Gender: femme
Posts: 4,115
Quote:
Originally Posted by MulletProof
i cant even remember what a st. john ad looks like. meh.
The same model (Kelly Gray) wearing St. John in some exotic place (Morrocco, Marakesh, St. Barts, etc) with some sexy male models somewhere in the background.....

I think people were beginning to get bored with Kelly as their only model. There is only so much photoshopping you can do to one photograph....kelly is 43 now...it's time to move on. I wonder what kind of younger business this will bring to St. John with Gisele being their model...since most of their market is the "mature" woman....imo.

__________________
"when you become quiet, it just dawns on you."
~thomas edison.
  Reply With Quote
25-07-2005
  23
V.I.P.
 
liberty33r1b's Avatar
 
Join Date: Nov 2003
Location: Manchester, UK
Gender: femme
Posts: 23,105
wow, she looks absolutely beautiful, so much better than kelly gray.

__________________
"he waited for other people to understand what he was doing, instead of doing what they wanted.
Balenciaga never compromised."
  Reply With Quote
25-07-2005
  24
backstage pass
 
chantal's Avatar
 
Join Date: Mar 2005
Location: United States
Gender: femme
Posts: 632
Great news! I never understood why Kelly Gray was the only model for St. John and have always thought that she and the clothes looked very matronly. I never even thought about buying anything at St. John, but perhaps if the ads and clothes are a bit more interesting I will be tempted. There is a St. John shop in my home town and no one except for old rich ladies shopped there.

__________________
Love is life. And if you miss love, you miss life.

- Leo Buscaglia
  Reply With Quote
25-07-2005
  25
flaunt the imperfection
 
softgrey's Avatar
 
Join Date: Jan 2004
Location: downtown...
Gender: femme
Posts: 50,840
thanks kimair...
you always post the best stuff......

  Reply With Quote
25-07-2005
  26
V.I.P.
 
liberty33r1b's Avatar
 
Join Date: Nov 2003
Location: Manchester, UK
Gender: femme
Posts: 23,105
^i second that!!

__________________
"he waited for other people to understand what he was doing, instead of doing what they wanted.
Balenciaga never compromised."
  Reply With Quote
25-07-2005
  27
ɐʎ ʎǝɥ
 
Urban Stylin's Avatar
 
Join Date: Jul 2003
Location: EASTAFRica
Gender: homme
Posts: 16,405
mmh...interesting

__________________
instagram.com/eguanakampala
  Reply With Quote
25-07-2005
  28
front row
 
libertad11's Avatar
 
Join Date: May 2005
Gender: femme
Posts: 266
OMG!!!!!!SHE LOOKS SOOOOO GRAT!!! THANKS SO MUCH FOT THE PICS!! I CAN`T WAIT TO SEEE TE ENLARGEMENTS!

__________________
www.giselefan.org
  Reply With Quote
25-07-2005
  29
trendsetter
 
PinkAnik's Avatar
 
Join Date: Jan 2004
Location: Montreal
Gender: femme
Posts: 1,476
I like it !!! Gisele has done it again

__________________
my blogs : simplement . fashion / Montreal In Style
  Reply With Quote
26-07-2005
  30
ɐʎ ʎǝɥ
 
Urban Stylin's Avatar
 
Join Date: Jul 2003
Location: EASTAFRica
Gender: homme
Posts: 16,405
looks like a versace ad

__________________
instagram.com/eguanakampala
  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
0506, bundchen, f or w, gisele, john, mario, st, testino
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 10:40 PM.
Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2014 All rights reserved.