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26-07-2011
  1
Mr. Magic
 
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Stella McCartney F/W 11.12 : Natalia Vodianova by Mert & Marcus

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STELLA GETS SOCIAL: Stella McCartney is out to woo her customers with a ramped-up Web site, a second edition of her iPad app with personal touches and a first look at the new fall ad campaign by Mert Alas and Marcus Piggott.

The designer has added 28 European countries to her e-commerce business which launched last year, and will preview the ad campaign, which stars Natalia Vodianova, on stellamccartney.com starting today. Her enhanced e-commerce site offers customers special functions such as a “reserve in store” option that allows customers to set aside an order online and pick it up in the store of their choice. There is also a private in-store shopping service that customers can book online.

The new app features a gallery of images from the recent “Linda McCartney, A Life in Photographs” show in London and accompanying book published earlier this year by Taschen. The images have been personally selected by McCartney. The app also includes a behind-the-scenes look at the creation of the ad campaign for McCartney’s Team GB line of Olympics-inspired sportswear, backstage footage from the designer’s fall 2011 show in Paris, a preview of the 2012 resort collection and a “making of” video of the dresses that McCartney created for the Met gala in May.

The fall campaign was shot in a private Oxfordshire home, in a topiary garden. The campaign will break in the September issues of magazines including British and American Vogue, Harpers Bazaar in the U.S. and Interview. - wwd

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26-07-2011
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Wow Natalia looks stunning!

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26-07-2011
  3
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I love the dress that Natalia is sporting but I do find it a little odd that she's in black and white and the greenery in the background is in color. Although I can't help but like it for some reason. Can't wait to see more of the campaigns.

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27-07-2011
  4
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Natalia is back to bring the sexy back in Stella! She does no wrong!

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27-07-2011
  5
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Natalia is so stunning and sexy without even trying. I really like the image, I love the juxtaposition of the black and white shot with the green garden.

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27-07-2011
  6
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This is so gorgeous!

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27-07-2011
  7
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Natalia looks great. Love that dress also.

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27-07-2011
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back at Stella McCartney
the shot looks gorgeous

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27-07-2011
  9
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Looks great, I´m actually loving the contrast here.

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27-07-2011
  10
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Loving the campaign! I don't know what it is, but there's just something that works here. Can't wait to see more shots!

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27-07-2011
  11
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I love it so far

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27-07-2011
  12
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Great campaing i lovee this dress

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27-07-2011
  13
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really dislike the dress, but the shot juxtaposed with the green grass/topiary.. lovely!

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27-07-2011
  14
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it´s a great contrast between Natalia´s pic and green background... love her pose as well. but i´m more curious about other shots.. with different clothes form Fall collection

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27-07-2011
  15
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that dress photographs so well here. it holds up so much better here than it did on the catwalk.

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