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01-08-2012
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STELLA’S FALL FUN: Stella McCartney has tapped Natalia Vodianova for her fall ad campaign, marking the model’s third season running as the face of the label. The ads, shot in London by Mert Alas and Marcus Piggott, picture Vodianova striking some kooky poses against a pale wood backdrop. In one shot, the model kicks up her heels wearing a flared stretch tweed paneled minidress from McCartney’s fall collection, while in another image a pouting Vodianova holds the label’s faux-croc Grace clutch bag, wearing a lavishly embroidered white poplin shirt.

“[We tried] to create a striking, memorable image that will leap off the page and capture the energy of the collection and Natalia’s personality,” said McCartney of the campaign, which the designer styled. McCartney also noted that she wanted the campaign to have “a sense of humor.”

The label’s advertising spend is flat in countries where McCartney already advertises, but this season the designer will begin to advertise in Russia — namely in Vogue Russia, Harper’s Bazaar Russia and Elle Russia — as well as in Spain and China. In the U.S., the campaign will break in the September issues of titles such as Vogue, Harper’s Bazaar, V, Elle and Interview.
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03-08-2012
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vogue.admin.xl.pt

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03-08-2012
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HQs and one new image



Campaign video:



stellamccartney.com

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03-08-2012
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Now I actually love the ad - very fun and youthful (can't believe Natalia is 30, seriously)
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03-08-2012
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This is my fave StellaxNatalia collaboration, it's fun and simple and Naty looks incredible.

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14-08-2012
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The only shot I like is this one:



The rest of the campaign is just

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15-08-2012
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The last two shots are my favorites. Now that I'm seeing the entire campaign, it just looks OK. Not what I would have expected from a McCartney/Mert & Marcus collaboration.

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16-08-2012
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This is so deliciously beautiful! Like art!

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1213, alas, f or w, marcus, mccartney, mert, natalia, piggott, stella, vodianova
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