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22-01-2011
  31
front row
 
Fey Sommers's Avatar
 
Join Date: Oct 2010
Location: TX
Gender: femme
Posts: 331
Mert&Marcus need to get over Joan for real. She isn't doing anything for me here (same with Roberto Cavalli ads).

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They had style, they had grace, Chanel Iman gave good face. Jourdan, Melodie, Hind too. Anais Mali, we love you.
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22-01-2011
  32
fashion icon
 
yesitsdagny's Avatar
 
Join Date: Mar 2010
Location: Estonia
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I couldn't be more pleased - it's like a dream to see Malgosia doing so much this season. I like this ad, it's different. And both girls look amazing!

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22-01-2011
  33
backstage pass
 
Join Date: Jun 2009
Location: LDN
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Posts: 561
i really don't care for stella mccartney the label but her ads have been fantastic for the last few seasons

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22-01-2011
  34
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Northern Star's Avatar
 
Join Date: Apr 2006
Location: UK
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Really not sure about this.....was expecting much more. No problem with the casting, I just think it could have been so much better, not sure if the gimmicks are working for me this time around.

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22-01-2011
  35
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zoom's Avatar
 
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Its whimsical and humorous...the way the girls play it seriously while wearing paper cutouts) the pastel palette with pops of neons. it def has a sense of humor about itself. Nice to see M&M do simple with a twist as always...the photos get you wondering what the girls are thinking ie. is joan upset? is malgosia stunned by the camera catching her covered in fruit and so on..i love high concept shoots too but in this case its like taking a breath when you flip by the ad in a mag. None the less here we are talking about it, so it's served its purpose, no?

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22-01-2011
  36
V.I.P.
 
BibiRose's Avatar
 
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Posts: 5,979
These shots are funny, but I like them. And of course I'm always pleased to see Malgosia in a campaign.

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22-01-2011
  37
V.I.P.
 
Valentine27's Avatar
 
Join Date: Jan 2010
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Can someone explain me what's funny?
I kinda like it, but it's too simple.

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23-01-2011
  38
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Join Date: May 2005
Location: Seoul
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Love those ads. Malgosia can do no wrong. And actually it's fun regardless of models.

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23-01-2011
  39
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Join Date: Jan 2009
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joan is great !!!

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23-01-2011
  40
ɐʎ ʎǝɥ
 
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i love it...quirky as always with Stella

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23-01-2011
  41
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Join Date: Apr 2005
Location: Boston
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i love the quirkiness in stella's ads as well...
she always makes an effort to do something different and i think that that innovation is really commendable.

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23-01-2011
  42
girl who fell to earth
 
ChrissyM's Avatar
 
Join Date: Apr 2005
Location: Boston
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flashbang originally posted this in the ad campaigns thread..
i thought i'd repost it here for those of you who may not have seen it


Quote:
STELLA’S CRAFT WORK: Stella McCartney has taken an artsy turn with her spring ad campaign. The campaign, shot by Mert Alas and Marcus Piggott, is made up of two shots featuring mirror images of models Joan Smalls and Malgosia Bela. While in one image Bela wears a Stella McCartney tunic dress printed with ripe oranges, lemons and limes, she is pictured alongside an identical image of herself wearing nothing but a strategically placed collage of blown-up images of the fruit print. “I wanted to play with the purity and realism of the citrus print from summer 2011….exaggerating the scale and playing with the female form in its purest form, as nature intended,” McCartney told WWD. In another image, Smalls wears a tailored pastel trouser suit, alongside an image of the model wearing only a swimsuit-shaped collage of the suit’s lapels. McCartney is no stranger to creative campaigns — she’s collaborated with artists Barry Reigate and Robert Crumb on some of her past ads.

The campaign will break in the March issues of Vogue, W and Harper’s Bazaar. A Stella McCartney spokesman said the label’s media plan had increased this season, and the label is taking more advertising pages in titles in the U.S., the U.K., France and Italy.
wwd.com

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24-01-2011
  43
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judelove's Avatar
 
Join Date: Sep 2010
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Posts: 515
these two girls are killing it this season. so glad for them. two of my faves. i like the kitsch of these ads.

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24-01-2011
  44
scenester
 
Join Date: Jan 2011
Location: Germany
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Posts: 55
Love Stella McCartney!

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24-01-2011
  45
V.I.P.
 
Join Date: Nov 2008
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HQ



twiiter/StellaMcCartney

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2011, bela, joan, malgosia, marcus, mccartney, mert, s or s, smalls, stella
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