Stuart Weitzman F/W 2017.18 : Gigi Hadid by Mario Testino - Page 2 - the Fashion Spot
How to Join
backstage pass
RedSmokeRise's Avatar
Join Date: May 2015
Location: United States
Gender: homme
Posts: 911
They did her dirty with that wig.

  Reply With Quote
fashion icon
GivenchyHomme's Avatar
Join Date: Sep 2009
Gender: homme
Posts: 3,409
She looks cute! I'm getting a Carolyn Murphy vibe only softer. I know it's en vogue to hate on everything Gigi, but I actually like this! Gigi was always the best model out of the instagirls. She's better than her blow up doll sister and Kendull dead eyes.

Naomi Campbell / Lineisy Montero / Rianne Von Rompaey / Mica Arganaraz / Vittoria Ceretti
  Reply With Quote
gossiping's Avatar
Join Date: Sep 2007
Location: united kingdom
Gender: femme
Posts: 18,762
love the boots ! great campaign

  Reply With Quote
helligirl's Avatar
Join Date: Jan 2006
Location: Germany
Gender: femme
Posts: 10,406


  Reply With Quote
Benn98's Avatar
Join Date: Aug 2014
Location: Bbbrrruummiiee
Gender: homme
Posts: 13,888
The first shot in the post above (the one of her smiling) looks good, but I still find this rather underwhelming. It was never a strong direction to begin with because it relies too much on an impactful model, so maybe it's time to revamp.

  Reply With Quote
Benn98's Avatar
Join Date: Aug 2014
Location: Bbbrrruummiiee
Gender: homme
Posts: 13,888
Sarah Duffy, CMO at Stuart Wetzman:

Not that this should be any news, but the suits are getting pretty brazen with the idea that the likes of Gigi are being booked for SM prowess. Also, love how she's saying that they try to do different ideas etc but the campaigns still look the same season after season!

What is the pressure like to create such large-scale, highly visible campaigns?
I’m very, very blessed because I have an incredible team. They’re my inner circle: my head of PR, my head of VIP, my head of creative services, and Sarajane Hoare, my stylist and creative consultant. We are constantly ideating and challenging ourselves to think of the brand in different ways. And quite frankly, fear is a great motivator, so the minute a shoot is finished, I start thinking about what can we possibly do next. We never really allow ourselves to rest on our laurels. It’s a constant challenge as to how do we reveal additional aspects of the brand, not only through these global campaigns, but also through our social media, through videos, and all the brand communication that we’re challenged to create.

What were your social media impressions like for your latest Gigi Hadid campaign?
I happen to have this right in front of me! On launch day, a reach of 27 million was generated across social platforms and broadcast media. We had 21 million Instagram users reached via @gigihadid. She posted twice for us. Then [photographer] Mario [Testino] posted on @mariotestino, generating 1 million Instagram views. We also had a fabulous segment on Access Hollywood that generated 2.7 million impressions.

I guess we don’t need to ask why you love Gigi!
[Laughs] Well, one of the other reasons we love Gigi is that, quite honestly, she has just organically embraced the Stuart Weitzman brand. She wears us both on set and off!

  Reply With Quote
Previous Thread | Next Thread »

f or w, gigi, hadid, mario, stuart, testino, weitzman
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"

All times are GMT -5. The time now is 08:12 PM.
Powered by vBulletin®
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd. is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2018 All rights reserved.