How to Join
the Fashion Spot / Visualizing Fashion / Ad Campaigns
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
01-10-2005
  1
etre soi-meme
 
Lena's Avatar
 
Join Date: Jun 2002
Location: europe
Gender: femme
Posts: 23,965
Tom Ford for Estée Lauder's Youth Dew : Carolyn Murphy by Craig McDean
here we go...



Quote:
For the upcoming advertising campaign backing his update of the Estée Lauder Cos.' Youth Dew, Tom Ford has gotten naked again — sort of.

The print ad, photographed by Craig McDean and closely art directed by Ford, shows Lauder's regular model, Carolyn Murphy, slumbering nearly nude on a couch, with a sheet covering strategic body parts.

The ad is designed to promote Amber Nude, a new interpretive fragrance that updates Estée Lauder's groundbreaking scent Youth Dew, which had caused a sensation in 1953. It wasn't just the fact that Lauder had offered a bath oil that was as sensual and powerful as a perfume so that women could buy it themselves, then a new idea. There also was the eye-opening advertising image. Shot through a frosted glass shower door, it showed a naked woman toweling herself off after taking a bath.

Ford, interviewed by telephone from London Thursday, laughed as he anticipated the reaction to his latest work. "They'll say, ‘Oh God, it's Tom Ford taking the clothes off another person and stretching her out.'" He pointed out, however, that Estée Lauder's 1953 bombshell was more controversial in its time, although he did admit, "I like naked women, and I like naked men as well."

The new ad, pictured here, provides the first look at the hotly anticipated image, which will appear in the December editions of a handful of magazines. While Lauder executives would not discuss budgets, industry sources estimate that the global advertising spend, including scented strips, could hit $12 million, with $8 million in the U.S.

The ad campaign will support the fragrance launch; that launch will be accompanied by a 13-item line of luxury-priced cosmetics encased in heavy gold metal packaging. Branded under the Tom Ford Estée Lauder name, products will make their debut in November in only 100 doors, mostly specialty stores. The makeup items will be produced in small numbers of a limited edition, while the Amber Nude fragrance will continue on as a flanker to Youth Dew. In December, 125 doors will be added to the fragrance distribution, then another 775 doors will be added in the early part of 2006. Most of these will be in North America, although key doors will be added overseas. It is estimated that North American distribution will ultimately hit 1,000 doors.
extract from a wwd article, photo from the-lip-print.com


Last edited by fadedcolours; 25-06-2011 at 09:40 AM. Reason: added photo
  Reply With Quote
 
01-10-2005
  2
backstage pass
 
BrothaG's Avatar
 
Join Date: Jan 2004
Gender: homme
Posts: 907
Edit - I get the fact that it's just an updated version of an old scent now However, I don't think the ad is that outrageous. It's not all that extreme

__________________
It's a silly time to learn to swim when you start to drown

Last edited by BrothaG; 01-10-2005 at 08:06 AM.
  Reply With Quote
01-10-2005
  3
Muse
 
jadedomega's Avatar
 
Join Date: Apr 2004
Location: Metropolis
Gender: homme
Posts: 4,529
ha...I love this "I like naked women, and I like naked men as well."

Oh, that Tom Ford

__________________
McQueen is the King
  Reply With Quote
02-10-2005
  4
loaded and locked
 
mishahoi's Avatar
 
Join Date: Feb 2004
Location: T-o-k-y-o
Gender: femme
Posts: 1,138
there is nothing special about that ad...quite boring, if you ask me... and what does tom ford know about makeup to have his own line?!? i still just dont get this lauder deal with him...

  Reply With Quote
02-10-2005
  5
etre soi-meme
 
Lena's Avatar
 
Join Date: Jun 2002
Location: europe
Gender: femme
Posts: 23,965
seems that he's already taken the chief art director chair..
this explains his involvement with the art direction of this ad..

i dont even like the angle or the light direction on the Youth Dew photograph
the jaw of the model looks plain wrong and the light it's far too yellowish

  Reply With Quote
02-10-2005
  6
*
 
arlekindearrabal's Avatar
 
Join Date: Jan 2004
Gender: homme
Posts: 4,475
ugh...

__________________
"i have not a serious thought in my head"
  Reply With Quote
02-10-2005
  7
barcode
 
Spike413's Avatar
 
Join Date: Feb 2004
Location: New York
Gender: homme
Posts: 14,384
I like it, Carolyn looks gorgeous.

__________________
You need to move fashion forward when there's a reason to move fashion forward - Tom Ford

  Reply With Quote
02-10-2005
  8
taz
MUSE
 
taz's Avatar
 
Join Date: Dec 2004
Gender: homme
Posts: 1,548
for me the ad. looks like the latest ad. for J'adore DIOR by Charlize Therone, but with horizntal alignment & deeper colors??


not so striking like nu, m7, rush, opium...& all his previous work??


Last edited by taz; 02-10-2005 at 01:11 PM.
  Reply With Quote
02-10-2005
  9
barcode
 
Spike413's Avatar
 
Join Date: Feb 2004
Location: New York
Gender: homme
Posts: 14,384
^ Certainly not as impactful as all of the perfume ads he did while he was creative director, but that could be because he has less control at EL?

__________________
You need to move fashion forward when there's a reason to move fashion forward - Tom Ford

  Reply With Quote
02-10-2005
  10
V.I.P.
 
Fabulyss's Avatar
 
Join Date: Mar 2005
Location: Chicago
Gender: femme
Posts: 3,529
I find it a bit strange that Estee Lauder is launching this perfume because they're also creating a new campaign for their other scent Pleasures, in which Gwyneth Paltrow will model. It just seems a bit conflicting.

  Reply With Quote
02-10-2005
  11
boop
 
Luxx's Avatar
 
Join Date: Aug 2005
Location: NYC
Gender: femme
Posts: 6,988
That is considerably less shocking than what I've come to expect from Tom Ford. Dare I say it, the ad borders on chaste. We've all seen nearly nude women obscured by blankets before. The ads for M7 and Sophie Dahl's Opium campaign, now those were daring and interesting uses of nudity. I guess I just expect more from Tom.

  Reply With Quote
03-10-2005
  12
███████████████
 
testinofan's Avatar
 
Join Date: Aug 2004
Location: Paris
Gender: homme
Posts: 7,169
Great photo of Carolyn Amazing

  Reply With Quote
03-10-2005
  13
ɐʎ ʎǝɥ
 
Urban Stylin's Avatar
 
Join Date: Jul 2003
Location: EASTAFRica
Gender: homme
Posts: 16,173
not a very big fan i wish it was another model

  Reply With Quote
25-11-2005
  14
V.I.P.
 
LoveMyBoots's Avatar
 
Join Date: Jun 2005
Location: east coast via de west
Gender: femme
Posts: 3,765
I think this was the ad for the previous Youth Dew fragrance. Just for comparsion, it's Paulina Porizkova.


From bwgreyscale

__________________
reality television... "warps the minds of our children and weakens the resolve of our allies"
  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
carolyn, craig, dew, estee, ford, lauder, mcdean, murphy, tom, youth
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 12:36 AM.
Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2014 All rights reserved.