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15-06-2011
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Tommy Hilfiger F/W 11.12 by Craig McDean


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HOMEBODIES: After stints at the country club, a Thanksgiving picnic and a tailgate party, the Hilfigers, a fictional all-American family made up of eclectic characters, are settling in at home. Tommy Hilfiger’s fall-winter ad campaign features the extended family coming home from college (some prematurely) and from the hairdressers, as well as dining in bed, having pillow fights and hanging from the chandeliers. The ads were photographed in Old Westbury, N.Y., by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.

“The fall campaign captures the magnetic draw that everyone can relate to — home,” said Tommy Hilfiger. “For two seasons we’ve seen the Hilfigers travel; now we have the chance to peek into their everyday lives and see how they define home sweet home.”

Avery Baker, executive vice president of global communications and marketing, added, “The Hilfigers will continue to have significant visibility around the world through a mix of print, outdoor and digital media. Our global advertising investment behind the fall campaign is on par with the previous year’s launch efforts. We have seen tremendous response in every market to ‘The Hilfigers,’ so our priority is to ensure maximum exposure for their continuing story.” Last year Hilfiger reportedly spent around $50 million on the launch campaign.

Print ads will appear as multipage inserts in such magazines as Vogue, GQ, Vanity Fair, InStyle and Harper’s Bazaar. An outdoor campaign will be mounted in New York and key European cities such as Amsterdam, Brussels and Zurich. Tommy.com and the brand’s Facebook and Twitter channels will also highlight the campaign.
wwd.com


Last edited by tarsha; 15-06-2011 at 11:11 PM.
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15-06-2011
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same cast for 3 seasons now? cute, same old same old, but anything with noah's fine butt is great to me!

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15-06-2011
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My eyes went straight to Noah

This is making me look forward to the holidays and it's only June! Very warm and cozy.

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16-06-2011
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is that Emily Baker next to Max?

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16-06-2011
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all models please? Thank's!

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16-06-2011
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Noah Mills, Iselin Steiro, Jacquelyn Jablonski, André Douglas, Bernard Fouquet, Chloe Blackshire, Eric Fry Halperin, Gracie Carvalho, Heloise Guerin, Julia Hafström, Lea Sorensen, Luis Borges, Max Motta, Max Rogers, Sam Way.

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16-06-2011
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Isn't it the same cast again? It does look like a family's picture or something like that. I prefer the second picture, the first one is a mess.

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16-06-2011
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Again the same cats all style, mmm dont like and this photo remember me to Lord & Taylor FW 2008 by Mario Testino



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16-06-2011
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hate group shots

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16-06-2011
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it feels over crowded

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16-06-2011
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Quote:
Originally Posted by TREVOFASHIONISTO View Post
is that Emily Baker next to Max?
I think it is! It looks like her??


Last edited by widowsofculloden; 16-06-2011 at 05:07 AM.
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16-06-2011
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Yeaaah for Noah

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16-06-2011
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Quote:
Originally Posted by widowsofculloden View Post
I think it is! It looks like her??
I agree, who else could it be?

I like the atmosphere, very suitable for a fall campaign

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16-06-2011
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Talk about selling a lifestyle. And darn is it appealing.

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16-06-2011
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Quote:
Originally Posted by Style Savvy View Post
Noah Mills, Iselin Steiro, Jacquelyn Jablonski, André Douglas, Bernard Fouquet, Chloe Blackshire, Eric Fry Halperin, Gracie Carvalho, Heloise Guerin, Julia Hafström, Lea Sorensen, Luis Borges, Max Motta, Max Rogers, Sam Way.
+ Marcel Castenmiller

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