^ I know. It's literally awful. TH has produced stunning womens and menswear collections consistently since S/S 2011 and yet they choose to brainwash us into boredom with the exact same campaign every bloody single season .
As much as I love McDean's work I have to say that he just doesn't cut it when it comes to producing a commercial portfolio for me. Poynter's ads were far superior to this groundhog day affair. Although the redundancy is probably down to 'art direction' or TPTB .
Good to see Jourdan and Tian join the usual bunch though, at the very least.
I think of Tommy Hilfiger as a lifestyle brand rather than a high fashion one, so his ads have to always reflect a specific group of peopel in specific settings. Not being interested in that whole thing its what makes his ads boring and irrelevant to me season after season, but maybe they appeal to their actual customers.